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Crackin' Open A Cold Barefoot Moscato With The Gals: A Market Campaign Proposal, Emily Miller
Crackin' Open A Cold Barefoot Moscato With The Gals: A Market Campaign Proposal, Emily Miller
Senior Honors Projects
Barefoot Wine is one of the most well-recognized wine brands and is especially known for its sweet taste and affordable price. It is not marketed to a specific audience -- only to be a casual, fun wine. Millennials drank 42 percent of all wine consumed in the US in 2015, and census information suggests that the number of people aged 21+ is growing. As this population grows, so does the opportunity for Barefoot Wine to target this group with marketing and advertising campaigns.
The purpose of this project was to develop a marketing campaign craft ed toward college-aged females -- …