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Give The People What They Want, When They Want It, And They Won’T Sit All The Time: Consumer Behavior In The Online Music Market, Maxwell Mathews
Give The People What They Want, When They Want It, And They Won’T Sit All The Time: Consumer Behavior In The Online Music Market, Maxwell Mathews
Senior Honors Projects
Since the introduction of the first peer-to-peer file sharing programs in the late twentieth century, sales of traditional music media have plummeted. Sales of CDs peaked in 2000 and have since returned to levels reached in the mid 1990s. The future of music marketing is certainly going to move toward complete online sales. However, online music sales will not increase unless more consumers who illegally download music or purchase CDs and other tangible music products move to online purchases. To determine how to draw more consumers to the online music market, this project attempted to gauge current music consumer behavior …