Business Commons^™

Sustainability As A Small Business Competitive Strategy, Abbas Nadim, Robert N. Lussier

Management Faculty Publications

In our global village, sustainability has been an important topic for all countries, and small businesses can create a competitive advantage through developing sustainability strategies. This conceptual article extends the current literature by presenting the case for small businesses to become integrated in the surrounding community and to make sustainability a strategic long-term competitive advantage and a critical co-producer of its long-term success. Implications and the need for further research are discussed.