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Building Customer Loyalty With Millennials In The Gaming Entertainment Industry, Daysha Catchings
Building Customer Loyalty With Millennials In The Gaming Entertainment Industry, Daysha Catchings
UNLV Theses, Dissertations, Professional Papers, and Capstones
This paper discusses how to build customer loyalty between Millennials and casinos. Although research has indicated that casinos are losing the interest of the Millennial consumer, it is recommended that casinos do not give up on this demographic. The Millennial generation is massive, accounting for a fourth of the U.S. population. Entering the workforce at rapid speed, this generation has a large amount of spending power and is willing to pay more for a product that is deemed valuable. This paper intends to lay the groundwork for an exploratory research study on customer loyalty and Millennials in the gambling and …