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Do Casinos Promote The Image Of A Tourism Destination? The Case Of Ponta Delgada, Azores, Jose Deus
Do Casinos Promote The Image Of A Tourism Destination? The Case Of Ponta Delgada, Azores, Jose Deus
International Conference on Gambling & Risk Taking
Do casinos promote the image of a tourism destination? The case of Ponta Delgada, Azores
José Pereira de Deus
Gaming inspector, SRIJ, Portugal
jose.deus@sapo.pt ; jose.deus@turismodeportugal.pt
Abstract
This study evaluates the role of a casino in the promotion of the image and development of a tourist destination. The basis of analysis is the city of Ponta Delgada, the capital of the Azores islands, Portugal. The purpose is to determine what impact the casino may have as a tourist attraction in the destination area.
The methodology includes surveys of domestic and foreign tourists about the perception of the image of Ponta …