Business Commons^™

The Non-Gaming Business Of The Gaming Industry: Evaluating The Contribution Of Non-Gaming Amenities At A Casino-Resort Property, Elena Shampaner-Ghiassi

UNLV Theses, Dissertations, Professional Papers, and Capstones

Previous studies on this topic show that all non-gaming amenities at a casino-resort property generate revenue in two ways. First, an amenity directly contributes to companies' overall profits when consumers spend on a particular amenity more than it costs the company to provide that amenity (Roehl, 2006). Second, these amenities can make an indirect contribution defined as the profit impact of an amenity on another profit center at the property (Dandurand & Ralenkotter, 1985); however, this contribution does not show directly on the amenity's financial statements (Roehl, 1996).

The purpose of this paper is to estimate the indirect gaming (both …

The Shifting Of The Las Vegas Tourism Industry: A Historical Perspective On Management And Resort Revenues, Eden Mccallister

UNLV Theses, Dissertations, Professional Papers, and Capstones

Las Vegas has been internationally recognized as the entertainment capital of the world. Whether it is top dollar luxury, world class fine dining, or vibrant night life that one seeks, Las Vegas certainly has something for everyone. The latter half of the 20th century has shown the city unprecedented arenas of success, but with intense global competition on the rise, it is clear that Las Vegas is no longer the only major player in the game. The turn of the 21st century has brought a new wave of economic challenges, and though Las Vegas has adapted over the years with …

From The Last Frontier To The New Cosmopolitan A History Of Casino Public Relations In Las Vegas, Jessalynn Strauss

Occasional Papers

This research chronicles the history of public relations by the gaming industry in Las Vegas. Reflecting larger trends in the field, public relations efforts by the casinos and hotels in this popular tourist destination have used a variety of communication tactics over time to promote themselves to potential Las Vegas tourists. Based on archival materials from over 30 casinos and gaming corporations, this paper identifies four ways in which public relations is practiced in the gaming industry and four macro-level trends in the evolution of casino public relations in Las Vegas.

Running Head: Sustainability Framework Applied To Integrated Resort 1 International Standard Of Sustainability Framework Applied To Integrated Resorts, Jong Hwa Jeon

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose

The purpose of this study is to explore the extent to which Las Vegas integrated resorts apply measurement framework for sustainability. It will scrutinize and explore the existing sustainability strategies and practices, and look into several plausible ways to improve the sustainability movement that the companies in hospitality industry currently have. The paper will also look into the tracking and measuring system in consuming resources and the equivalent common actions taken by the management of the hospitality companies. From there, the paper will discuss the Global Reporting Initiative (GRI) guideline and establish if the companies have aligned their efforts …

Frameworks Of Casino Resorts Supply Chain, Lu-Mo Tsai

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose: The purpose of this study is to identify the key stakeholders and critical entities that compose the casino resorts supply chain in gaming service area so that it can be applied to improve operational functions.

Objective: This paper is organized into four sections. The first section contains the well-know frameworks of SCM in manufacturing and service industry, and includes the characteristics of gaming industry. The second section explores the gaming industry context pertaining to supply chain management. Basic framework of casino resorts supply chain is developed in the third section, including key shareholders and critical entities that to compose …