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University of Nevada, Las Vegas
Casinos – Employees; Customer loyalty; Customer services; Gamblers; Luxuries; Marketing; Nevada – Las Vegas
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Loyalty To Relationships: Examination Of Affluent Casino Guest Retention In Las Vegas, Adrian Y. Low
Loyalty To Relationships: Examination Of Affluent Casino Guest Retention In Las Vegas, Adrian Y. Low
UNLV Theses, Dissertations, Professional Papers, and Capstones
This paper analyzes the challenges faced by Las Vegas, Nevada casinos when catering to their affluent guests. As part of the literature review, the paper will examine the various retention efforts taken by luxury products and service providers, along with luxury hotels and hotel casinos in Las Vegas. Personal communications with casino hotel executives provides a real-world comparison of the effectiveness and limitations of various techniques discussed in the literature review.