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University of Nevada, Las Vegas
American Automobile Association; Hotels – Marketing; Hotels – Ratings and rankings
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Aaa Five Diamond Designation: Is It Worthwhile To Convert?, Jayme Elizabeth Deck Weight
Aaa Five Diamond Designation: Is It Worthwhile To Convert?, Jayme Elizabeth Deck Weight
UNLV Theses, Dissertations, Professional Papers, and Capstones
There is very little literature that analyzes the benefits of travel industry ratings and the benefits of achieving a top designation. The purpose of this paper is to determine if it is beneficial to become a AAA Five Diamond property, specifically in Las Vegas, in relation to the cost associated with meeting the standards of the designation. The paper examines all aspects of the conversion to these Five Diamond standards including staffing, training, physical property, financial output, profit, ADR, employee attitude, customer attitude, and overall perception. It also looks at the time involved with the conversion from Four Diamond to …