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Full-Text Articles in Business
Payments Data In Gambling Research, Kasra Ghaharian, Mana Azizsoltani
Payments Data In Gambling Research, Kasra Ghaharian, Mana Azizsoltani
International Conference on Gambling & Risk Taking
A considerable body of gambling-related research has leveraged gamblers' behavioral tracking data to address a broad set of research questions. These data have typically comprised of gamblers' betting-related behaviors including, for example, the frequency and volume of betting. The analysis of gamblers' payment-related behavioral data is far less common, but provides a fruitful avenue gambling-related research.
In this presentation we discuss a selection of potential research opportunities that payments transaction data presents. We supplement this discussion with specific analyses that have been performed by our research group. We also discuss knowledge gaps and areas for future research.
The Role Of Self Concept In Consumer Behavior, Marisa Toth
The Role Of Self Concept In Consumer Behavior, Marisa Toth
Graduate Research Symposium (GCUA) (2010 - 2017)
Understanding the processes that underlie consumer behavior has become an increasingly important area of research, especially for businesses and marketers. One of the most commonly studied variables believed to impact consumer behavior is self-concept.
The purpose of the current study is to examine the influence of self-concept in consumer behavior and identify factors that influence the relationship. Specifically, what is the relationship between different aspects of the self-concept and the consumption of publicly and privately consumed luxuries and necessities? Furthermore, how will this relationship be affected by the level of self-monitoring an individual displays?