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University of Nevada, Las Vegas
Americans; Casinos; Chinese; Compulsive gambling – Treatment; Gamblers; Gambling – Psychological aspects
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A Comparison Of Gambling Motivation Factors Between Chinese And Western Casino Players, Lu Ye
A Comparison Of Gambling Motivation Factors Between Chinese And Western Casino Players, Lu Ye
UNLV Theses, Dissertations, Professional Papers, and Capstones
This paper explored literature on gambling motivation of Western and Chinese casino players to find out the similarities and differences of their motivation factors. Study found that they are motivated in similar ways by the desire to win, social and early memories. However, the Chinese gamblers exhibit severer cognitive errors, stronger risk-taking tendency and higher level of stress and depression, which explained the common findings of literature that Chinese have higher gambling and problem gambling rates than other ethnic groups. The findings would benefit casino operators in making marketing strategy at the Chinese players as well as problem gambling treatment …