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Full-Text Articles in Business
Branding Kidfluencers: Regulating Content And Advertising On Youtube, Gavin Feller, Benjamin Burroughs
Branding Kidfluencers: Regulating Content And Advertising On Youtube, Gavin Feller, Benjamin Burroughs
Hank Greenspun School of Journalism and Media Studies Faculty Publications
This paper analyzes emerging shifts in YouTube, advertising, and children’s digital media industries through a case study of Pocket Watch, a digital-first production and distribution studio built exclusively for YouTube child stars. Our analysis reveals the company’s strategic use of legacy media industry power, networks, and expertise to transform YouTube stars into global brands through the creation of toy, clothing, and lifestyle product lines across several industries. We further argue that Pocket Watch’s newly formed advertising division, Clock Work, exploits its child partners through problematic native advertising and host selling practices. The strategies implemented by Pocket Watch and other similar …
Gambling Behaviors Among Vip Hosts In Macao, Tiange Xu
Gambling Behaviors Among Vip Hosts In Macao, Tiange Xu
UNLV Theses, Dissertations, Professional Papers, and Capstones
Many studies have shown that casino employees are at-risk gamblers, but limited research on this topic has been conducted in Asia. Given the unique gambling setting of Macao, it would be meaningful to investigate the gambling behaviors among VIP Hosts, who play an important role in the gaming market. Specifically, the present study examined the relationship between problem gambling, cognitive distortions, and potential risk and protective factors. The author used a snowball technique to recruit participants and an online survey to collect data. A total of 41 responses were included in the data analysis. The results showed that VIP Hosts …