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- Casinos – Employees; Customer service (1)
- Casinos – Marketing; Gambling – Law and legislation; Gambling on Indian reservations; Off-reservation casinos (1)
- Cherokee Indians; Gambling industry; Job growth; Off-reservation casinos; Oklahoma (1)
- Cherokee art; Cherokee Indians; Gambling on Indian reservations; Heritage tourism; Marketing (1)
- Customer services – Technological innovations (1)
Articles 1 - 5 of 5
Full-Text Articles in Business
An Observational Tool For Measuring The Dealer's Emotional Labor In A Casino, Alfred Sukwon Jang
An Observational Tool For Measuring The Dealer's Emotional Labor In A Casino, Alfred Sukwon Jang
UNLV Theses, Dissertations, Professional Papers, and Capstones
The hotel industry has been interested in friendliness as a means of improving the relationships with customers. Upon how to operationally measure the employee’s friendliness, emerging studies have mentioned emotional labor at work. This study developed an observational tool for measuring the dealer's emotional labor in a casino by observing the smiling, eye contact, collecting in a gentle manner, greeting, thanking, and apologizing.
Managing Change: The Challenges Faced At Cne, Brandon Hill
Managing Change: The Challenges Faced At Cne, Brandon Hill
UNLV Theses, Dissertations, Professional Papers, and Capstones
Cherokee Casino Resort (CCR) is relatively new in the gaming industry compared to other casino resort locations such as the resorts in Las Vegas. From its inception less than ten years ago, when legalized gambling was passed in the state of Oklahoma, Cherokee Casino has gone from two bingo halls to seven casinos and a horse track. Included with the seven casinos are truck stops, outposts, motels, and hotels located throughout the state. It has grown from approximately 50 employees to over 3,000 companywide. Along with the rapid growth of casinos and employees, Cherokee Nation Enterprises (CNE) has been able …
Telling Our Story — Case Study Of The Cherokee Nation Cultural Tourism Initiative, Chad Smith
Telling Our Story — Case Study Of The Cherokee Nation Cultural Tourism Initiative, Chad Smith
UNLV Theses, Dissertations, Professional Papers, and Capstones
This is a case study of the Cherokee Nation Cultural Tourism initiative: planning began in 2005 and development began in 2008. This initiative resulted from the perceived need to create local employment, provide incentives to continue the culture and language of the Cherokee people, develop social and political good will in and outside of the Cherokee Nation area, enhance the brand of Cherokee Nation gaming and develop long term capacity in entertainment marketing. The opportunities identified included stimulating and reaching higher end Cherokee art and crafts market, encouraging development of more culturally authentic and fine Cherokee arts and craft, offering …
A Review Of The Hotsos Implementation At The Mandalay Bay Resort And Casino, Sarita Noyola
A Review Of The Hotsos Implementation At The Mandalay Bay Resort And Casino, Sarita Noyola
UNLV Theses, Dissertations, Professional Papers, and Capstones
The purpose of this professional paper is to develop a case that analyzes the implementation of a guest service response system at a full service hotel resort. The term implementation will refer to the following: the start to completion process and steps utilized to install a new method into hotel operations. The definition of system, for the purposes of this report is a technological solution that utilizes limited manual processes and relies upon computers, mobile devices and computer programming. For the purposes of this report the term full service hotel resort will refer to a casino resort and hotel that …
Building An Effective Marketing Model For Native American Casinos, Jeffery M. Pletcher
Building An Effective Marketing Model For Native American Casinos, Jeffery M. Pletcher
UNLV Theses, Dissertations, Professional Papers, and Capstones
In 1987 the U.S. Supreme Court recognized that, as sovereign political entities, federally recognized Native American tribal entities could operate gaming facilities free of state regulation. Soon after, Congress introduced the 1988 Indian Gaming Regulatory Act (IGRA), which maps out the conditions under which Native American tribal entities are permitted to operate casinos and bingo parlors (Kilby, Fox, & Lucas, 2005). These terms and conditions for Native American casinos under IGRA regulation are Class II gaming methods. Class II gaming is defined as the game of chance commonly known as bingo (regardless of electronic, computer, or other technological aid) (Kilby …