Business Commons^™

Good Governance, Bad Governance: A Refinement And Application Of Key Governance Concepts, Scott L. Mitchell, Mark D. Packard, Brent B. Clark

Marketing & Entrepreneurship Faculty Publications

Understanding what makes governance 'good' or 'bad' has been impeded by construct ambiguity. Contemporary governance research has struggled to define 'governance' and related constructs such as 'ownership', 'agency', and 'management' in a way that clearly separates and distinguishes them. Often, the line between governance and management is so blurred that it is impossible to say what is good or bad 'governance' versus 'management'. Here we provide a systematic classification of key governance concepts in terms of their distinct economic functions. 'Governance', for instance, is the economic function of behavioural constraint. This allows us to state what 'good' governance is and …

Seeming Ethical Makes You Attractive: Unraveling How Ethical Perceptions Of Ai In Hiring Impacts Organizational Innovativeness And Attractiveness, Serge P. Da Motta Veiga, Maria Figueroa-Armijos, Brent B. Clark

Marketing & Entrepreneurship Faculty Publications

More organizations use AI in the hiring process than ever before, yet the perceived ethicality of such processes seems to be mixed. With such variation in our views of AI in hiring, we need to understand how these perceptions impact the organizations that use it. In two studies, we investigate how ethical perceptions of using AI in hiring are related to perceptions of organizational attractiveness and innovativeness. Our findings indicate that ethical perceptions of using AI in hiring are positively related to perceptions of organizational attractiveness, both directly and indirectly via perceptions of organizational innovativeness, with variations depending on the …

Rogue Entrepreneurship, Russ Mcbride, Mark D. Packard, Brent B. Clark

Marketing & Entrepreneurship Faculty Publications

We suggest a new category of “rogue entrepreneurship,” that describes entrepreneurial activity where the core business idea violates established or expert consensus, to be contrasted with “conforming entrepreneurship,” where it does not. There are large entrepreneurial rents hidden behind a bulwark of expert consensus that predicts doom for a venture based upon a rogue and unlikely claim. The “rogue” cases, where the predominant assessment context is different from the entrepreneur’s, result in broad skepticism against the entrepreneurial claim. We explain what rogue entrepreneurship is and how it works.

“What important truth do very few people agree with you on? A …

Overcoming The Challenge Of Exploration: How Decompartmentalization Of Internal Communication Enhances The Effect Of Exploration On Employee Inventive Performance, Lin Jiang, Brent B. Clark, Daniel B. Turban

Marketing & Entrepreneurship Faculty Publications

Drawing upon the notion of boundaryless organizations and upon the information processing perspective of organizational design, we investigate the decompartmentalization of internal communication as a unique organizational context that moderates the relationship between R&D employees’ exploration behaviors and their individual inventive performance. We test our hypotheses using a novel combination of survey and archival data. We find that R&D employees who explore more generate inventions that are more valuable only when in workplaces characterized by high communication decompartmentalization. Such workplaces have more frequent communication between R&D and other units, more employee mobility via cross-unit project rotations, or greater managerial support …

System And Information Qualities In Mobile Fitness Apps And Their Effects On User Behavior And Performance, Mobark Q. Aldossari, Quynh N. Nguyen, Anh Ta, Steven A. Schulz

Management Faculty Publications

Grounded in goal setting theory and other IS models, this study introduces a robust model, that examines the determinants of MFA goal setting and goal tracking use, and their impact on user behavior and achievement. The empirical results show that system quality and information quality are two key determinants of MFA goal setting and goal tracking use, which significantly influence a user’s goal achievement and behavioral change in terms of physical activities.

Decentralizing Corporate Governance? A Praxeological Inquiry, Scott L. Mitchell, Mark D. Packard, Brent B. Clark

Marketing & Entrepreneurship Faculty Publications

The theory and practice of corporate governance has been in something of an arms race with corporate malefactors—as corporate governance mechanisms have incrementally advance, so too have the strategies of malefactors who skirt those governance practices to engage in costly misconduct. Modern centralized governance approaches appear inapt to filling the gaps caused by agency and knowledge problems. Here, we start afresh using the atypical ‘praxeological’ method to reconstruct governance theory anew from basic foundations. The resultant theory is distinctive from prevailing corporate governance theorizing in several key ways. One of the more important conclusions from our reconstructed theory is that …

Ethical Perceptions Of Ai In Hiring And Organizational Trust: The Role Of Performance Expectancy And Social Influence, Maria Figueroa-Armijos, Brent B. Clark, Serge P. Da Motta Veiga

Marketing & Entrepreneurship Faculty Publications

The use of artificial intelligence (AI) in hiring entails vast ethical challenges. As such, using an ethical lens to study this phenomenon is to better understand whether and how AI matters in hiring. In this paper, we examine whether ethical perceptions of using AI in the hiring process influence individuals’ trust in the organizations that use it. Building on the organizational trust model and the unified theory of acceptance and use of technology, we explore whether ethical perceptions are shaped by individual differences in performance expectancy and social influence and how they, in turn, impact organizational trust. We collected primary …

Distinguishing Unpredictability From Uncertainty In Entrepreneurial Action Theory, Ryan W. Angus, Mark D. Packard, Brent B. Clark

Marketing & Entrepreneurship Faculty Publications

The traditional view that perceived and archival uncertainty measures are substitutable proxies for “true” environmental (entrepreneurial) uncertainty presumes an “all-seeing eye.” Adopting a representationalist epistemology, we distinguish environmental (objective) unpredictability from entrepreneurs’ subjective uncertainty, which has so far been theoretically confounded. It is, in fact, possible for an entrepreneur to be highly certain despite excessive unpredictability and vice versa. Theoretically distinguishing these constructs has fundamental implications for entrepreneurial action theory. For example, because intentional action is consciously originated, unpredictability influences action only indirectly, while uncertainty has direct effects. Outcomes, on the other hand, are directly affected by the complexity and …

Status Consumption And Charitable Donations: The Power Of Empowerment, Sona Klucarova, Xin He

Marketing & Entrepreneurship Faculty Publications

Status consumption, the act of consuming market offerings aimed at conferring status on the consumer, has often been portrayed as the opposite of charitable donation behavior. In a departure from prior works, this study examines the connection between these two seemingly contradictory behaviors. The results of seven studies (including one in the Supporting Information Appendix) demonstrate that status consumption, considered a self-centered behavior, leads to increased charitable donations, a prosocial outcome. This effect is driven by a process of empowerment (i.e., increase in the sense of power that consumers derive from status consumption). The underlying mechanism of empowerment is examined …

Research Productivity Of Management Faculty: Job Demands-Resources Approach, Chet E. Barney, Brent B. Clark, Serge P. Da Motta Veiga

Marketing & Entrepreneurship Faculty Publications

Purpose

The main purpose of this study was to examine which job resources are most valuable for research productivity, depending on varying teaching demands.

Design/methodology/approach

Data was collected from 324 management faculty at research, balanced and teaching (i.e. respectively low-, moderate- and high-teaching demands) public universities in the United States.

Findings

Results showed that no single job resource predicted research productivity across all three types of schools. At research schools (i.e. low-teaching demands), productivity was positively associated with job resources including summer compensation, level of protection for untenured faculty and number of research assistant hours, while negatively associated with travel …

Do Masks Matter? Consumer Perceptions Of Social Media Influencers Who Wear Face Masks Amid The Covid-19 Pandemic, Sona Klucarova

Marketing & Entrepreneurship Faculty Publications

The rapid spread of COVID-19 brought about an increased use of face masks among the general public. Focusing on disposable surgical masks in particular, this article examines consumer perceptions of and intentions toward social media influencers who wear such masks amid the pandemic. Drawing on the theory of product symbolism, this research experimentally demonstrates that masked (vs. unmasked) influencers remind consumers of highly competent healthcare professionals, leading in turn to greater competence inferences about and more favorable behavioral intentions toward these influencers. Additional analysis demonstrates that this effect might not hold for other groups of professionals who are considered relatively …

The Effects Of Political Ideology And Brand Familiarity On Conspicuous Consumption Of Fashion Products, Ganga S. Urumutta Hewage, Sona Klucarova, Laura Boman

Marketing & Entrepreneurship Faculty Publications

From the lens of conspicuous consumption, this research examines the interactive effect of brand logo size and political ideology on consumers’ intentions toward fashion products. Specifically, in a series of four studies, we address how consumer political ideology influences intentions toward items displaying smaller, inconspicuous logos versus larger, conspicuous logos for unfamiliar and familiar brands. We show that liberal consumers are more likely to prefer a large (rather than small) logo when a brand is unfamiliar. We suggest that liberals’ greater desire for product uniqueness elevates their risk propensity, which in turn increases preference for conspicuous consumption when familiarity with …

The Impact Of Live Cases On Student Skill Development In Marketing Courses, Shannon Cummins, Jeff S. Johnson

Marketing & Entrepreneurship Faculty Publications

Live cases, where students work directly with an outside organization to solve real-world problems, can be an immersive learning experience for marketing students. Current scholarship on live case usage in marketing is limited to small samples from a handful of live case devotees. This article draws from a large, international sample of 169 marketing educators to investigate the perceived educational impacts of live cases on student skill development. Specifically, the paper explores student teamwork, conflict handling, time management, presentation, communication, and critical thinking skills. Additionally, the article explores how student skill development is affected by the amount of course time …

Keynes And Knight On Uncertainty: Peas In A Pod Or Chalk And Cheese?, Mark D. Packard, Per L. Bylund, Brent B. Clark

Marketing & Entrepreneurship Faculty Publications

For many years, the ideas of Knight and Keynes have been widely understood to overlap greatly and they are presumed to have developed notions of uncertainty that deeply intersect, both describing a state where outcomes have non-probabilistic likelihoods. Furthermore, even their political philosophies are historically somewhat homogenised, both considered ‘liberals’. We critically review the historical records and writings of these key scholars with the purpose of dehomogenising their political philosophies, scientific epistemologies and their famous works on uncertainty, published in the same year—1921. We show that neither Keynes nor Knight has been considered fairly by history. Keynes, far from a …

The Oversharenting Paradox: When Frequent Parental Sharing Negatively Affects Observers’ Desire To Affiliate With Parents, Sona Klucarova, Jonathan Hasford

Marketing & Entrepreneurship Faculty Publications

Modern-day parents increasingly engage in sharing of their children’s information and photos on social media. However, when parents post about their children on social media with high frequency, the phenomenon of “oversharenting” occurs. This research explores the impact of oversharenting on others’ desire to affiliate with parents. While parents post about their children to socialize with others, three experimental studies conducted with U.S. residents recruited via Amazon Mechanical Turk demonstrate that parents who oversharent are viewed as less desirable acquaintances than parents who do not. This effect is mediated by observers’ perception that oversharenting constitutes a social norm violation (Study …

Understanding Students’ Decision-Making Process When Considering A Sales Career: A Comparison Of Models Pre- And Post-Exposure To Sales Professionals In The Classroom, Shannon Cummins, James W. Peltier

Marketing & Entrepreneurship Faculty Publications

Businesses face a challenge recruiting and maintaining a high-quality salesforce. Increasingly, recruiting focus for entry-level sales positions has turned to university business students and sales centers. Unfortunately, research shows that most students have persistent negative misconceptions about professional sales careers and there is little research examining comprehensive and structured decision-making frameworks used by students when evaluating a sales career. This paper develops and tests an integrative framework that maps students’ decision-making process to their intention to pursue a sales career. Specifically, we examine how perceived sales knowledge, perceptions of selling ethics, perceptions of salespeople, and perceptions of the selling profession …

Why Do Many Consumers Prefer To Pay Now When They Could Pay Later?, Arvind Agrawal, James W. Gentry

Marketing & Entrepreneurship Faculty Publications

Payment timing is conceptualized as a payment characteristic useful in explaining motivations to prefer payment types. Cash, debit cards, and online banking represent consumers' preferences to pay now, while credit cards and loans represent the inclination to pay later. Based on a grounded theory study, a payment‐timing model is developed to theorize consumers' choices of payment types with differences in payment timing. The model presents four motivations for payment‐timing preferences: (1) the extent of rewards salience, (2) the perception of financial stress, (3) adopting heuristics for money management, and (4) the influence of perceived financial ability. Consumers choose payment‐timing options …

How Dimensions Of Internationalization Shape The Mne's Renewal Capability: Multidimensional And Multilevel Considerations, Monica Riviere, A. Erin Bass

Management Faculty Publications

We investigate the theoretical and empirical implications of internationalization as a multidimensional and multilevel construct and its relationship to the renewal capability of the firm. Theoretically, internationalization describes a diverse range of cross-border activities by the multinational enterprise (MNE), and thus carries with it multiple dimensions of depth, breadth, and speed. Empirically, internationalization contains both within- and between-MNE variance, each with potentially different effects on the MNE's renewal capability. Using a unique, longitudinal dataset of 94 MNEs, we find support that each dimension and level of internationalization relates differently to the renewal capability of the MNE. At the within-level, the …

Top Management Team Diversity, Equality, And Innovation: A Multilevel Investigation Of The Health Care Industry, A. Erin Bass

Management Faculty Publications

The role of women on top management teams (TMTs) is an increasingly important topic for both academics and practitioners. Despite increased attention to gender diversity on TMTs, there remains limited understanding of how gender diversity influences important outcomes of the firm, such as innovation. To this end, I investigate the relationships between two dimensions of TMT diversity—TMT gender diversity and TMT compensation equality—and firm innovation, and consider how TMT size influences these relationships. Using a unique, multilevel, longitudinal sample of publicly traded firms in the U.S. health care industry, I find TMT size to be a key driver in the …

Should Donation Ads Include Happy Victim Images? The Moderating Role Of Regulatory Focus, Yael Zemack-Rugar, Sona Klucarova

Marketing & Entrepreneurship Faculty Publications

We examine how victim imagery interacts with ad messaging’s regulatory focus to determine the effectiveness of donation appeals. We predict and show that ads that combine a happy victim image with a promotion-focused message uniquely increase donation intentions. We demonstrate that this occurs because the combination of promotion-focused messaging, which makes gain goals salient, and a happy victim image, which signals gains are occurring, increases consumers’ perceived response efficacy. Four studies test the interaction of victim imagery and regulatory focus showing the predicted effect. We also test the mediating role of perceived response efficacy and rule out several alternative explanations. …

Recruiting Sales Students: The Value Of Professionals In The Classroom, Blake Nielson, Shannon Cummins

Marketing & Entrepreneurship Faculty Publications

It can be difficult for employers to recruit sales students because of the supply/demand gap. This is true despite increases in university sales education programs. This study investigates the impact of a sales organization representative giving an in-class presentation about student intent to pursue employment at the organization. The results indicate that a quality in-class presentation can improve students’ desire to work for the organization, but an average in-class presentation or shorter extracurricular presentation had no positive effect. These results imply that an in-class presentation should be taken seriously and done well in order to positively impact the recruitment process.

Congruence Between Course Modality And Professor Communication: A Study Of Pedagogical Impact Using Sales Techniques, Cindy B. Rippé, Suri Weisfeld-Spolter, Shannon Cummins, Yuliya Yurova

Marketing & Entrepreneurship Faculty Publications

Purpose of the Study: Given the similarities between influencing others when teaching and when selling, this work explores student perceptions of selling techniques used by professors. This work investigates faculty instructional methods informed by the prospecting and follow-up sales process’s steps to positively affect student perceptions, and to attract and retain students in online and traditional formats. Selling efforts are developed, described, and examined to see how prospecting and follow-up can be used to increase course learning, retention, and subsequent course enrollment.

Method/Design and Sample: The study used a 2 (Professor Communication Type: Face-to-face vs. Virtual) by 2 …

A Mindful Product Acceptance Model, Anh Ta, Victor Prybutok

Management Faculty Publications

We posit, develop and test a new mindful product acceptance model that includes the independent variable constructs of perceived ease of use, perceived usefulness, mindful judgement constructs (taste and environmental concerns), trust and perceived safety. Concerns about the environment are addressed in the bottled water context because of its ubiquitous use and increasing sales. This increasing bottled water use raises the question about why people drink bottled water versus tap water and provides a venue for testing how mindfulness influences the decision process. This study contributes to the literature by providing a new application of technology acceptance model (TAM) that …

Ripping Off The Band-Aid: Scrutiny Bundling In The Wake Of Social Disapproval, Varkey K. Titus, Owen Parker, A. Erin Bass

Management Faculty Publications

Activities that hazard the possibility of increased scrutiny are an unavoidable reality for many firms. While managers may face the need to engage in these activities, there is little research on when managers decide to do so. Existing theoretical perspectives on status quo deviations have not sufficiently addressed how managers order the firm’s essential activities that differ primarily in terms of the scrutiny those activities engender. Drawing from concepts in the accounting and political science literatures, we advance a “scrutiny-bundling” perspective that suggests that firms engage in scrutiny-hazarding action in the wake of social disapproval, assessed in this study via …

A Cross-Cultural Negotiation Role-Play For Sales Classes, Daniel Herlache, Stefan Renkema, Shannon Cummins, Carol Scovotti

Marketing & Entrepreneurship Faculty Publications

Purpose of the Study: International sales jobs are plentiful; yet many marketing students do not pursue them. This study describes an international negotiation teaching innovation that improved student awareness of both the challenges and rewards of a career in international sales.

Method Design and Sample: The use of a cross-cultural negotiation exercise in sales classes from two countries is tested to provide an experiential learning opportunity in a computer-supported, collaborative learning setting. Prior research has shown that the use of web-based technology can enhance collaboration and construction of knowledge (Comeaux and McKenna-Byington, 2003). Students first engaged in a …

University Of Nebraska At Omaha 2018-2019 Course Catalog, University Of Nebraska At Omaha

Undergraduate Catalogs

Located in one of America’s best cities to live, work and learn, the University of Nebraska at Omaha (UNO) is Nebraska’s premier metropolitan university. With more than 15,000 students enrolled in 200-plus programs of study, UNO is recognized nationally for its online education, graduate education, military friendliness, and community engagement efforts.Founded in 1908, UNO has served learners of all backgrounds for more than 100 years and is dedicated to another century of excellence both in the classroom and in the community.

In The Wake Of Disaster: Resilient Organizing And A New Path For The Future, A. Erin Bass

Management Faculty Publications

High-hazard organizations are unique due to their susceptibility to disasters that can have grave consequences not just for the organization, but also for stakeholders, the communities in which they operate and the environment. Though prominence is placed on understanding how high-hazard organizations avoid such events, how they create a new future when such an event does occur is underexplored. The purpose of this chapter, thus, is to investigate how organizations create a new future in the wake of a disaster through resilient organizing. Using an instrumental case study methodology, this study investigates how executives at BP, a high-hazard organization, embodied …

Factors Influencing Organization Commitment: Internal Marketing Orientation, External Marketing Orientation, And Subjective Well-Being, Steven A. Schulz, Thomas Martin, Healther M. Meyer

Management Faculty Publications

Purpose

The purpose of this paper is to investigate the effects of internal marketing orientation, external marketing orientation, and subjective well-being on the affective organizational commitment of frontline employees.

Design/methodology/approach

Previous research was used to develop hypotheses and develop a questionnaire for this project. An online survey was completed by 108 frontline employees.

Findings

The hypothesized model of all three variables having positive effects on organization commitment was supported. Internal marketing orientation, external marketing orientation, and subjective well-being were significant predictors of affective organizational commitment.

Research limitations/implications

A key limitation of this study is the cross-sectional, data collection design. A …

Uncertainty Types And Transitions In The Entrepreneurial Process, Mark D. Packard, Brent B. Clark, Peter G. Klein

Marketing and Management Faculty Publications

While judgment has hitherto typically been viewed as a discrete decision process, we propose that it be conceptualized instead as a continuous and dynamic process of reassessment and revision. Adopting this approach, we revisit the nature of entrepreneurial decision making under uncertainty. We begin with a novel typology of uncertainty that defines and delineates different types of uncertain contexts. We then examine the nature of decision making within these distinct contexts, highlighting differences in how entrepreneurs make decisions within different types of uncertainty. We build these insights into a theory of the entrepreneurial process that highlights the transitory nature of …

Identity Discovery And Verification In Artist- Entrepreneurs: An Active Learning Exercise, A. Erin Bass

Marketing and Management Faculty Publications

Entrepreneurship curricula are becoming increasingly more interdisciplinary, with higher education institutions offering a variety of “entrepreneurship and” courses that cross the boundaries into other fields. Despite this, many entrepreneurship curricula are centered on business theory, which is not suitable for nonbusiness students. For example, business students are trained to define success by financial statements and organizational viability, whereas artists enjoy success by achieving creative satisfaction. This article explores the importance of identity to the entrepreneurial process, highlighting the similarities and differences between the artist and entrepreneur identities. Pedagogical in approach, the article demonstrates the utility of an active learning exercise …