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Full-Text Articles in Business
Union Pacific Railroad Company Strategic Audit, Alison Steger
Union Pacific Railroad Company Strategic Audit, Alison Steger
Honors Theses
Union Pacific Railroad Company (Union Pacific, UP, UPRR) is a freight railroad based in Omaha, Nebraska, servicing 23 states in America, with additional ports and country interchanges. The 160-year history of this railroad began with Abraham Lincoln and continues into 2023, with the recent announcement of CEO Lance Fritz’s departure. A PESTEL analysis provides an in-depth look at UP's external operating environment, and Porter’s Five Forces industry analysis assesses the industry's competitive environment. Analyses of Union Pacific's competitive advantages, essential resources, and projected roadblocks are followed by strategic recommendations for UP to remain a Class I freight railroad industry leader.
Vanmoof Strategic Audit, Chi-Chun Chang
Vanmoof Strategic Audit, Chi-Chun Chang
Honors Theses
VanMoof is an e-bike brand originated in Amsterdam that has expanded to Western Europe, Eastern Asia, and North America. This paper will analyze the e-bike industry using PESTEL analysis. It will also analyze the industry’s competitive environment using the framework of Porter’s Five Forces, followed by an analysis of the strategy VanMoof’s currently employing. Based on the results, the paper will end with a recommendation for future strategies.
Lululemon Athletica Strategic Audit, Nolan T. Rinn
Lululemon Athletica Strategic Audit, Nolan T. Rinn
Honors Theses
Lululemon Athletica Inc. (Lululemon) is principally a designer, distributor, and retailer of technical athletic apparel, footwear, and accessories with a vision to create transformative products and experiences that build meaningful connections, unlocking greater possibility and wellbeing for all (Lululemon). This paper will examine Lululemon to understand its market position and competitiveness within the athletic apparel industry. The analysis uses PESTEL and Porter’s Five Forces analyses to evaluate the changing external environment and industry Lululemon operates in.
Lululemon Athletica Inc. Backhaul Strategic Audit, Hadley Hiatt
Lululemon Athletica Inc. Backhaul Strategic Audit, Hadley Hiatt
Honors Theses
Lululemon Athletica Inc. (Lululemon) is an athletic apparel company headquartered in Canada. Lululemon targets consumers who strive to live a healthy, active lifestyle. Its business model is based on the “Power of Three x 2” focusing on three strategic pillars, product innovation, guest experience, and international expansion. This analysis seeks to understand Lululemon’s face paced growth and unique business strategy through the use of a PESTEL analysis of macro environment, Porter’s Five Forces analysis of the competitive environment of the industry, analyzing the company’s strategy, major strategic objectives, competitive advantages, resources that may lead to a sustainable competitive advantage, and …
Kate Spade Strategic Analysis, Cydne Munson
Kate Spade Strategic Analysis, Cydne Munson
Honors Theses
Kate Spade is an American luxury handbag and accessory company. The company is best known for its fun yet timeless and functional designs and has been a highly regarded and recognized brand since its inception nearly thirty years ago. This report explores the history of the Kate Spade brand and its resources that contribute to competitive advantages in the industry. A Porter’s Five Forces analysis and a PESTEL analysis are used to examine Kate Spade’s external environment and the luxury handbag industry as a whole. Finally, potential future threats and strategies to counteract them are examined.
Nvidia Corporation: Pc Gaming Industry Strategic Audit, Charlie Peng
Nvidia Corporation: Pc Gaming Industry Strategic Audit, Charlie Peng
Honors Theses
Nvidia is a semiconductor company focusing on high-performance computer graphics technology. The company designs graphics processing units (GPUs), which are used in a variety of fields such as data centers, artificial intelligence (AI), and gaming. This paper seeks to examine Nvidia’s position within the PC gaming industry. First, PESTEL and Porter’s Five Forces analyses are used to detail the overall PC gaming industry. The next section examines how Nvidia competes through its strategy, resources, and competitive advantages. Finally, future challenges and recommendations to position the company are explored.
Northern Oil & Gas Strategic Audit, Jacob Hansen
Northern Oil & Gas Strategic Audit, Jacob Hansen
Honors Theses
Northern Oil & Gas is an energy company that operates in various basins across the United States. The company utilizes a non-operating model, meaning it does not drill wells or operate rigs, but rather partners with operators and acquires fractional working interests in drilling units. This report seeks to understand Northern Oil & Gas’ business model by examining its competitive strategy, advantages, and resources. Internal and external environmental factors are also analyzed using both PESTEL analysis and Porter’s Five Forces. In addition, key challenges facing the company are explored and recommendations are given on how Northern Oil & Gas can …
Werner Enterprises Strategic Audit, Leavitt K. Reno
Werner Enterprises Strategic Audit, Leavitt K. Reno
Honors Theses
Werner Enterprises is a large trucking company based in Omaha, Nebraska, operating out of 15 terminals around the country. It is among the top five trucking companies in the United States. This report examines the trucking industry and where Werner Enterprises stands within it, as well as Werner Enterprises’ competitive advantages, and how future challenges of the trucking industry may affect the company. The report utilizes a PESTEL and Porter’s Five Forces analysis to closer examine the external environment and industry Werner Enterprises operates in. Following this evaluation, recommendations are provided based on Werner Enterprises’ current positioning and future challenges …
Walt Disney Theme Park Strategic Audit, Joseph Peraino
Walt Disney Theme Park Strategic Audit, Joseph Peraino
Honors Theses
Walt Disney theme parks are a part of the Theme parks, Resorts, and Cruise line sector of The Walt Disney Company. Despite many world changes to its environment throughout the years, Disney has remained one of the leaders in the entertainment industry. This Strategic audit will use PESTEL and Porter’s Five Forces to analyze the industry as a framework to understand how Disney can remain a strong competitor in its changing environment and industry.