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Strategic Audit Of Optum, Connor Crow
Strategic Audit Of Optum, Connor Crow
Honors Theses
Optum is a large American-based pharmacy benefit manager, healthcare consultant, healthcare delivery service, and business analytics corporation that has dominated the industry with sister-company UnitedHealthcare underneath the umbrella UnitedHealthGroup. This report seeks to understand through internal and external analyses how Optum’s business model and strategies have allowed them to gain and sustain competitive advantages in the everchanging, volatile environment of healthcare. Specific tools used to highlight this include Porter’s Five Forces, PESTEL, and SWOT analyses. Additionally, strategic recommendations are given for Optum’s next steps.
A Strategic Audit Of Hudl, Jennifer Bogle
A Strategic Audit Of Hudl, Jennifer Bogle
Honors Theses
Hudl was the first mover in connecting video and performance analysis to sports in the sports technology industry. They first appeared on the scene in 2006 and have experienced rapid growth in the past fourteen years. This paper analyzes Hudl’s position in the market by using Porter’s 5 Forces, PEST, and SWOT models. It identifies the company’s competitive advantage of an established brand reputation and user-friendly multi-sport software platform. Hudl’s current strategy is evaluated, and three potential recommendations to continue Hudl’s growth are discussed. The first recommendation is to enter into the new Esports market. The second recommendation is to …