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Full-Text Articles in Business

Launching An Online Boutique And Analyzing Digital Marketing Strategies Used, Kayla Weyers Dec 2022

Launching An Online Boutique And Analyzing Digital Marketing Strategies Used, Kayla Weyers

Honors Theses

Digital marketing is becoming more relevant and widely used in the marketing industry. In order to use the marketing skills that I have learned through my marketing major in a real-world scenario, I launched an online women’s clothing store called Ash + Grae. This paper examines the start-up process and legal obstacles of opening a small business. It also analyzes the different marketing techniques by comparing digital marketing strategies such as social media, influencer, email, and SEO marketing.


Intuit, Inc.'S Small Business And Self Employed Unit: A Strategic Analysis, Cat Nyberg Apr 2019

Intuit, Inc.'S Small Business And Self Employed Unit: A Strategic Analysis, Cat Nyberg

Honors Theses

Intuit, Inc. is a business and personal finance software company founded in 1983 by Scott Cook and Tom Proulx. It is headquartered in Mountain View, California, and has offices around the United States and internationally. Intuit’s primary mission is to ‘power prosperity’, whether for small business owners, individuals, or accounting professionals.

Intuit has three major business units: Small Business and Self Employed, Consumer, and Strategic Partner. Each business unit offers one or more flagship software platforms, optimized for specific customer needs in business accounting, professional tax preparation, and individual tax filing. Intuit’s major software flagships are QuickBooks (business accounting and …


Intuit, Inc.’S Small Business And Self Employed Unit: A Strategic Analysis, Cat Nyberg Apr 2019

Intuit, Inc.’S Small Business And Self Employed Unit: A Strategic Analysis, Cat Nyberg

Honors Theses

Intuit, Inc. is a business and personal finance software company founded in 1983 by Scott Cook and Tom Proulx. It is headquartered in Mountain View, California, and has offices around the United States and internationally. Intuit’s primary mission is to ‘power prosperity’, whether for small business owners, individuals, or accounting professionals.

Intuit has three major business units: Small Business and Self Employed, Consumer, and Strategic Partner. Each business unit offers one or more flagship software platforms, optimized for specific customer needs in business accounting, professional tax preparation, and individual tax filing. Intuit’s major software flagships are QuickBooks (business accounting and …


Marketing Yourself With A High Five! Powerpoint Presentation, Connie I. Reimers-Hild Feb 2011

Marketing Yourself With A High Five! Powerpoint Presentation, Connie I. Reimers-Hild

Kimmel Education and Research Center: Presentations and White Papers

Great elevator pitches are created to sell your idea, business, organization, product or service in 30 seconds or less (the time it takes to go from the first floor to the top of the building in an elevator). It’s important to develop and practice an effective pitch so you are ready to use it under fire. When you step onto an elevator with Warren Buffett or Bill Gates, you want to be prepared! This worksheet will help you create an amazing pitch by using the “High Five” method of What, Who, Wow, Why and When.

Note: As you develop your …


Ready, Set...Pitch: Marketing Yourself With A High Five, Connie I. Reimers-Hild Feb 2011

Ready, Set...Pitch: Marketing Yourself With A High Five, Connie I. Reimers-Hild

Kimmel Education and Research Center: Presentations and White Papers

Create a great Elevator or Quick Pitch using Dr. Connie's High Five:

1) What? 2) Who! 3) Wow! 4) Why? 5) When?

The attached pdf is a PowerPoint presentation for the webinar, "Ready, Set...Pitch: Marketing Yourself with a High Five," taught for the PK Partnership's Business Enhancement Network by Dr. Connie on February 21, 2011. For more information, please contact Connie Reimers-Hild at: creimers2@unl.edu