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Full-Text Articles in Business
Survey Of Lincoln Area Businesses About Skill And Training Requirements, Eric Thompson
Survey Of Lincoln Area Businesses About Skill And Training Requirements, Eric Thompson
Bureau of Business Research Publications
his report discusses the results from the Make it Work for Lincoln survey of employers conducted by the University of Nebraska-Lincoln Bureau of Business Research (UNL-BBR). The survey of employers in the Lincoln Metropolitan Area was conducted under contract with the Nebraska Department of Labor and with the participation of the Nebraska Department of Economic Development and ATD-Lincoln. The report examines the types of occupations Lincoln area employers are searching for and hiring, and the types of difficulties employers face when hiring. The survey also asks about the types of training which employers provide. Business responding to the survey reported …
Case Study On The First-Time Use Of A Webinar By A Small Marketing Firm, Lauren M. Harrison
Case Study On The First-Time Use Of A Webinar By A Small Marketing Firm, Lauren M. Harrison
College of Journalism and Mass Communications: Professional Projects
The term webinar has become part of the English language, but use of this technology is not yet widespread. Can a webinar help a small marketing firm reach its broad audience efficiently and effectively? That was the question asked by Harvest Retail Marketing before it decided to launch its webinar series. This paper discusses the advantages and disadvantages as well as best practices of webinars when used by a small marketing firm. The research also presents “next” practices that can be used in the planning and presentation of a first-time webinar by other small marketing firms.