Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 3 of 3
Full-Text Articles in Business
Bnsf Strategic Analysis, Bella Tran
Bnsf Strategic Analysis, Bella Tran
Honors Theses
Burlington Northern Santa Fe, LLC. (BNSF), is an American railroad that is concentrated in the western two-thirds of the U.S. This railroad has a history stretching back over a century that has led the company to now function as one of the leading Class I Railroad with over 30,000 employees and over 30,000 miles of laid track. Two methods of analysis were used to examine the competitive environment in which BNSF operates. The first is the PESTEL analysis which examines the macro-environment. The second is Porter’s Five Forces which analyzes the competitive environment of an industry. The analyses concluded that …
Starbucks Strategic Analysis, Jillian Jacoba
Starbucks Strategic Analysis, Jillian Jacoba
Honors Theses
Starbucks is a multinational chain of coffee shops and roasteries that was founded in 1971. Starbucks has continued to grow for the past 51 years and continues to dominate the coffee industry. This strategic analysis evaluates the general environment using a PESTEL analysis, the industry using Porter’s Five Forces, and the company’s overall strategy and competitive advantages. This paper will evaluate Starbucks’ position in the industry and the strategic choices that have led the company to its extraordinary success.
Redfin Strategic Analysis, Steffanie Hitz