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Articles 1 - 10 of 10
Full-Text Articles in Business
What Brings You Pleasure? The Role Of Desire Within The Development Of Compulsive Purchasing, Justine Rapp
What Brings You Pleasure? The Role Of Desire Within The Development Of Compulsive Purchasing, Justine Rapp
College of Business: Dissertations, Theses, and Student Research
This paper seeks to put forth two major contributions into marketing scholarship: (1) the role of desire within the development of compulsivity from impulsive consumptions, and (2) an assessment of compulsivity measurement scales. A mixed method design provides for both statistical and qualitative support for both contributions, for a deeper and replicated account of consumer behavior within the marketplace. First, we develop a possible path for the development of compulsivity, explaining impulsivity as an antecedent with consumer shopping desire as the driving factor. With this, we introduce the variable Consumer Shopping Desire as a quantified construct related to Belk et …
Essays In Inflation And Monetary Dynamics In Developing Countries, Simon K. Harvey
Essays In Inflation And Monetary Dynamics In Developing Countries, Simon K. Harvey
College of Business: Dissertations, Theses, and Student Research
This dissertation is consists of three essays. In the first essay, I analyze how the information contained in the disaggregate components of aggregate inflation helps improve the forecasts of the aggregate series using inflation data from Ghana. Direct univariate forecasting of the aggregate inflation data by an autoregressive (AR) model is used as the benchmark with which all autoregressive (AR), moving average (MA) and vector autoregressive (VAR) models of the disaggregates are compared. The results show that directly forecasting the aggregate series from the benchmark model is generally superior to aggregating forecasts from the disaggregate components. Additionally, including information from …
Ownership Structure, Absorptive Capacity, And Innovation: Planting Vs Harvesting Innovation, Seung Hoon Jang
Ownership Structure, Absorptive Capacity, And Innovation: Planting Vs Harvesting Innovation, Seung Hoon Jang
College of Business: Dissertations, Theses, and Student Research
This dissertation investigates the main research question: Which classification of innovation explains the heterogeneous timing of revenue realization? Given the significance of financial gain, researchers are recommended to pay attention to whether innovation outcomes result in commercial gains in the short term. Following this notion, a new category of innovation, planting and harvesting, is presented. While harvesting innovation seeks new resources in the expectation of commercial performance in the short term, planting innovation pursues potential resources creating value over a long time period. The interest in the determinants and financial contribution of these types of innovation leads to the second …
The Portrayals Of Family In Advertising: Children's Perspectives, Elise J. Johansen
The Portrayals Of Family In Advertising: Children's Perspectives, Elise J. Johansen
College of Business: Dissertations, Theses, and Student Research
Children are exposed to over 25,000 advertisements each year just on television. Research has demonstrated advertising’s effect on children’s preferences and perceptions including gender roles. With the changing structure of family now including diverse family types such as same-sex parents, childfree couples, single-persons, and transracial adoptive families, we do not yet know if advertising is changing with the times and how children perceive these family groups. This study seeks to determine how children perceive family in advertising and its effect on their concept of family through a content analysis of children’s television advertisements and data collection from children in the …
International Knowledge Flows And Technological Advance: The Role Of International Migration, Kacey N. Douglas
International Knowledge Flows And Technological Advance: The Role Of International Migration, Kacey N. Douglas
College of Business: Dissertations, Theses, and Student Research
Immigration is a major aspect of globalization. As the world becomes increasingly integrated, it becomes important to learn more about the effects of immigration on global economic growth. According to Robert Solow’s long run growth model, technological advance is the only form of economic growth sustainable in the long run. Those who contribute to technological advance – highly skilled labor – however, increasingly emigrate from lesser developed to more developed countries in a process known as brain drain. This process has been shown to lead to a permanent increase in income and growth in the host country relative to the …
The Role Of Interactivity In Interent Business On Customer Experiential Values And Behavioral Intentions, So Ra Park
The Role Of Interactivity In Interent Business On Customer Experiential Values And Behavioral Intentions, So Ra Park
College of Business: Dissertations, Theses, and Student Research
Customers’ experiential value is based on holistic experience customers would have when they interact with a product/service. Experiential value is defined as “relativistic preference characterizing a subject’s experience with some object” (Holbrook, 1994). Internet is characterized for interactivity and it should have a role in customers’ experiential value. Therefore, this research investigates the role of interactivity (e-store interaction, C2C interaction, and content interaction) and web store utility on intrinsic and extrinsic customer experiential value. The final dependent variable is behavioral intentions. To test the research model, a survey was designed to capture online consumers’ perception of interactivity within e-stores, experiential …
Impact Of Business Intelligence And It Infrastructure Flexibility On Competitive Advantage: An Organizational Agility Perspective, Xiaofeng Chen
Impact Of Business Intelligence And It Infrastructure Flexibility On Competitive Advantage: An Organizational Agility Perspective, Xiaofeng Chen
College of Business: Dissertations, Theses, and Student Research
There is growing use of business intelligence (BI) for better management decisions in industry. However, empirical studies on BI are still scarce in academic research. This research investigates BI from an organizational agility perspective. Organizational agility is the ability to sense and respond to market opportunities and threats with speed, and BI can help in the sensing role of organizational agility. Drawing on the systems theory, dynamic capabilities framework, and literature on competitive advantage, organizational agility, business intelligence, and IT infrastructure flexibility, we hypothesize that BI use and IT infrastructure flexibility are major sources of organizational agility. We developed a …
An Empirical Understanding Of The Dialectic Relationship Between A Central Governing Body And The Individual Sites In A Multisite Enterprise Resource Planning (Erp) System Implementation, Tedde J. Taege
College of Business: Dissertations, Theses, and Student Research
Multisite enterprise resource planning (ERP) system implementations are a challenge faced by organizations. One of the facets of this challenge is to balance the central control of the multisite implementation with the unique requirements desired by each of the sites. The competing interests of the individual sites against the other sites as well as the total organization are forces at work with respect to the collective interest of the organization’s ERP. The study seeks to gain insights into the dynamics of a multisite organizational ERP implementation by analyzing the motivations and challenges in the interactive relationship. The grounded theory approach …
Critical Success Factors Of Location-Based Services, Natalie Jun Pei Chin
Critical Success Factors Of Location-Based Services, Natalie Jun Pei Chin
College of Business: Dissertations, Theses, and Student Research
Location-based services evolved with the advancement in mobile technology and wireless technology. Researchers have studied location-based services in terms of privacy, trust, and user acceptance. Statistics suggest the percentage of location-based services users is still relatively low. Therefore, the main objective of this study was to gain a comprehensive and holistic understanding of the critical success factors of location-based services. The electronic brainstorming approach was used to gather the opinions of an expert group of practitioners, researchers, and users on the critical success factors of location-based services. Through grouping similar factors together based on past literature, 15 categories of critical …
Sentiment Analysis: A Study On Product Features, Yanyan Meng
Sentiment Analysis: A Study On Product Features, Yanyan Meng
College of Business: Dissertations, Theses, and Student Research
Sentiment analysis is a technique to classify people’s opinions in product reviews, blogs or social networks. It has different usages and has received much attention from researchers and practitioners lately. In this study, we are interested in product feature based sentiment analysis. In other words, we are more interested in identifying the opinion polarities (positive, neutral or negative) expressed on product features than in identifying the opinion polarities of reviews or sentences. This is termed as the product feature based sentiment analysis. Several studies have applied unsupervised learning to calculate sentiment scores of product features. Although many studies used supervised …