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Full-Text Articles in Business

Discourses That Undermine Union Movements: A Multimodal Analysis Of Union-Busting Videos, Theresa A. Catalano, Julia Schleck Jan 2024

Discourses That Undermine Union Movements: A Multimodal Analysis Of Union-Busting Videos, Theresa A. Catalano, Julia Schleck

Department of Teaching, Learning, and Teacher Education: Faculty Publications

Labor unions in the United States have experienced decades of decline, but recent years have seen a rebirth of union campaigns and successes. Because unions are once again becoming a threat to large companies, it is reasonable to assume that efforts to discourage organizing efforts will increase and become even more robust in the near future. Although traditionally, companies have worked to suspend union organizing through captive audience meetings in which unions were discussed via verbal or written modes, more recent means of reaching workers with anti-union messages incorporate a variety of communication strategies to get the message across. As …


General Electric Renewable Energy Strategic Audit, Jarod Fox Jun 2023

General Electric Renewable Energy Strategic Audit, Jarod Fox

Honors Theses

General Electric (GE) is a large multinational conglomerate in various industrial machinery industries. Currently, GE operates through four main sectors - Aviation, Power, Healthcare, and Renewable Energy. This report specifically focuses on the Renewable Energy sector and analyzes General Electric’s ability to achieve a sustainable competitive advantage in this complex industry. The paper provides a background on GE, information on the industry and rivals within the industry, and how GE has a competitive advantage. To demonstrate this sustainable competitive advantage, an external and internal analysis has been created through the frameworks of Porter’s Five Forces and PESTEL Analysis. Additionally, strategic …


Typology Of Tweets And User Engagement Generated By U.S. Companies Involved In Developing Covid-19 Vaccines, Priyanka Khandelwal, Leslie Ramos Salazar, Soni Khandelwal Jan 2023

Typology Of Tweets And User Engagement Generated By U.S. Companies Involved In Developing Covid-19 Vaccines, Priyanka Khandelwal, Leslie Ramos Salazar, Soni Khandelwal

Department of Marketing: Faculty Publications

This study analyzes 295 tweets by four U.S. companies engaged in discovering a vaccine for COVID-19. Tweets were analyzed to understand how their Twitter feeds balanced corporate and product branding (vaccine, medicines, etc.) and disseminated scientific information relating to COVID-19. The results suggest that these companies were actively embedding technical information about COVID-19 in their corporate and product branding. Tweets providing technical and scientific information about the progress made toward developing a COVID-19 vaccine garnered high levels of user engagement from their target audience. Findings from this study indicate the growing importance of technical communication in corporate settings during a …


Importance Of Good Communications For Generational Ag Business Transfers, Allan Vyhnalek Nov 2022

Importance Of Good Communications For Generational Ag Business Transfers, Allan Vyhnalek

Cornhusker Economics

Adapted from Right Risk, volume 10, Issue 10, October 2022.

Effective communication within a farm or ranch family, especially when multiple generations are operating and managing the business, is the underpinning of all other decisions made in a family business. It is critical that farm and ranch families identify areas of contention and develop communication skills that will allow them to negotiate satisfying outcomes. This may involve basic skills training, including communication, problem solving, and decision making.


Disagreements And Proper Respect In Farm/Ranch Succession, Allan Vyhnalek Sep 2022

Disagreements And Proper Respect In Farm/Ranch Succession, Allan Vyhnalek

Cornhusker Economics

Adapted from "Does Disrespect Have a Place in Your Ag Legacy?" Volume 6, Issue 1, February 2021, Ag Legacy, by Caleb Carter, consultant to the Department of Agricultural and Applied Economics in the University of Wyoming College of Agriculture and Natural Resources.

Briefly covers disagreements and proper respect in farm/ranch succession.


Starbucks Strategic Analysis, Jillian Jacoba Apr 2022

Starbucks Strategic Analysis, Jillian Jacoba

Honors Theses

Starbucks is a multinational chain of coffee shops and roasteries that was founded in 1971. Starbucks has continued to grow for the past 51 years and continues to dominate the coffee industry. This strategic analysis evaluates the general environment using a PESTEL analysis, the industry using Porter’s Five Forces, and the company’s overall strategy and competitive advantages. This paper will evaluate Starbucks’ position in the industry and the strategic choices that have led the company to its extraordinary success.


How To Attract The Library Visitors? The Role Of Csr At The Library, Library Image, Customer Value, And Loyalty To The Library: Evidence From Indonesia, Sri Hartini, Masmira Kurniawati, Jovi Sulistiawan, Muhammad Ihwanudin Jan 2022

How To Attract The Library Visitors? The Role Of Csr At The Library, Library Image, Customer Value, And Loyalty To The Library: Evidence From Indonesia, Sri Hartini, Masmira Kurniawati, Jovi Sulistiawan, Muhammad Ihwanudin

Library Philosophy and Practice (e-journal)

This study focuses on the impact of CSR on the library’s performance in collaboration with CSR programs. Using the purposive sampling method, the sample was 350 library service users in Indonesia. Data was collected through a Google Form questionnaire distributed on social media. SEM-PLS was used to analyze five hypotheses, which were accepted. This study indicates that CSR in the library is significantly positively related to library image, customer value, and loyalty. In addition, library image and customer value are positively related to library visitor loyalty. Currently, the social responsibility literature is only limited to the customer perspective, and not …


The Effects Of Received Grandmothers’ Affection On Adult Grandchildren’S Health Behaviors Using Affection Exchange Theory, Leslie Ramos Salzar, Priyanka Khandelwal, Yvette Castillo Jan 2022

The Effects Of Received Grandmothers’ Affection On Adult Grandchildren’S Health Behaviors Using Affection Exchange Theory, Leslie Ramos Salzar, Priyanka Khandelwal, Yvette Castillo

Department of Marketing: Faculty Publications

Background: Affection exchange theory (AET) explains the value of received affection for overall wellbeing in family relationships. However, this study extends prior work by investigating AET in grandmother-grandchild relationships and grandchildren’s individual well-being. This study seeks to understand the relationships between adult grandchildren’s received grandmother affection and health-related behaviors such as diet, exercise, substance abuse, and sleep.

Methods: This cross-sectional study included 229 university student participants. Multiple regression analyses were performed to analyze received grandmother affection and grandchildren’s health behaviors.

Results: Using cross-sectional survey methods, it was found that grandchildren’s reports of received memories and humor, and celebratory affection influenced …


Capabilities Information Technology And Knowledge Sharing : A Bibliometric Perspective, Ilham I. M, Anis Eliyana, Tri Siwi Agustina Nov 2021

Capabilities Information Technology And Knowledge Sharing : A Bibliometric Perspective, Ilham I. M, Anis Eliyana, Tri Siwi Agustina

Library Philosophy and Practice (e-journal)

This study was conducted with the aim of determining various bibliometric characteristics of documents published in the Scopus database. The information starts from the type of access, year, author, subject area, document type, publication stage, source title, keyword, affiliation, funding sponsor, country, source type, and language. Capabilities Information Technology and Knowledge Sharing are defined as the use of information technology capabilities and information technology management processes between business units by using the capabilities of resources together. Research on Information Technology Capabilities and Knowledge Sharing by providing a big picture that is visualized from year to year. This study aims to …


Knowledge Transfer And Knowledge Sharing Tools Used By Employees Of Higher Education Institutions Of Pakistan: Mediating Role Motivation, Liaquat Ali Rahoo, Muhammad Memon, Sirajul Haq Kandhro, Zareen Abbasi, Muhammad Ali Khan Sep 2021

Knowledge Transfer And Knowledge Sharing Tools Used By Employees Of Higher Education Institutions Of Pakistan: Mediating Role Motivation, Liaquat Ali Rahoo, Muhammad Memon, Sirajul Haq Kandhro, Zareen Abbasi, Muhammad Ali Khan

Library Philosophy and Practice (e-journal)

The aim of study is to examine the impact of knowledge sharing tools (i.e., technology and organization rewards) on knowledge transfer in the Higher Education Institutions (HEIS) of Sindh, Pakistan. The study utilized quantitative method. The population of the study was the employees who are working in HEIs of Sindh Province. The cluster random sampling technique was implemented to collect primary data from 750 respondents. The survey method was used in questionnaire to collect the data from employees of HEIs. The results of the research study indicate that knowledge sharing tools and organization rewards and technology have a significant impact …


Examining The Relationship Of Knowledge Management With Organization Agility In General Administration Of Libraries, Liaquat Ali Rahoo, Mumtaz Ali Buriro, Sheer Afzal Khan Aug 2021

Examining The Relationship Of Knowledge Management With Organization Agility In General Administration Of Libraries, Liaquat Ali Rahoo, Mumtaz Ali Buriro, Sheer Afzal Khan

Library Philosophy and Practice (e-journal)

The aim of the study is explorer the relationship between knowledge management strategies and organization agility in general administration of user/clients. The method of the study was descriptive correlation. Population the study was library professionals who are working in higher education institutions of Sindh. Simple random sampling technique was use for primary data collection. Sample size was 140 library professionals. Questionnaire was use as data collection tool which has two parts one is knowledge management and 2nd one is organizational agility. SPSS software was for test the Pearson and Spearman relation test. The results of testing hypothesis are suitable …


A Bibliometric Analysis Of Iso 9000 Research From 2015 To 2020 Using Vosviewer Application, Ilham I May 2021

A Bibliometric Analysis Of Iso 9000 Research From 2015 To 2020 Using Vosviewer Application, Ilham I

Library Philosophy and Practice (e-journal)

This study aims to map scientific publications in the field of ISO 9000 visually at the global level indexed by scopus using bibliometric analysis. This study focused on articles of ISO 9000 at the international level. Research data were obtained from the Scopus database in Januari 2021 through the publish or perish software. All the discussions and analysis in this paper is based on the 46 papers consisting of 35 article, 4 conference papers, 3 reviews, 3 chapters and 1 book. Then the paper will be analyzed using the VOSviewer application for viewing and creating the desired bibliometric maps. In …


Iso 14000 Publication: A Bibliometric Analysis (2011-2020), Ilham M.Said May 2021

Iso 14000 Publication: A Bibliometric Analysis (2011-2020), Ilham M.Said

Library Philosophy and Practice (e-journal)

This study explain about ISO 14000 itself is an international standard that discusses environmental management systems in general. This study aims to visually map publications in the field of ISO 14000 at the global level indexed by Scopus using Bibliometric analysis. This research utilizes the analysis features on the Scopus website and visualizes the bibliometric network using VOSviewer. The research data used is to use indicators in the form of keywords related to ISO 14000 in the Scopus database with the results obtained as many as 136 academic documents that have been published from 2011 to 2020 at the global …


Arbor Day Foundation Tree Programs Recommendations Report, Lane Knott, Mary Morton, Peyton Walker, Haley Faust, Kyler Caverzagie, Alex Sanchez May 2021

Arbor Day Foundation Tree Programs Recommendations Report, Lane Knott, Mary Morton, Peyton Walker, Haley Faust, Kyler Caverzagie, Alex Sanchez

Honors Theses

Executive Summary

Project Description

We explored ways for the Arbor Day Foundation (ADF) to increase the value proposition for Tree Cities and Tree Campuses through application addendums and existing organizations.

Recommendation

We propose including an addition to the Tree City application for a grant awarded to Tree Cities that plant trees in underserved areas of the community.

We also recommend inviting Tree Campus to join the Alliance for Community Trees (ACT). Through membership, they will attend and participate in the Partners in Community Forestry Conference.

Rationale

The Tree City program is being under-utilized in connecting resources with communities. ADF can …


A Systematic Literature Review : Information Technology Capital And Performance, Ilham M, Anis Eliyana, Tri Siwi Agustina Apr 2021

A Systematic Literature Review : Information Technology Capital And Performance, Ilham M, Anis Eliyana, Tri Siwi Agustina

Library Philosophy and Practice (e-journal)

This study aims to conduct a systematic literature review of research in the field of Information Technology Capital and Performance with data from all international research publications. The data obtained in this study amounted to 113 academic documents published from 1994 to 2020 globally. Research has discussed a lot about the causal relationship between information technology capital and company performance, the results of empirical studies vary to some extent with the exception of Information Technology business partnerships which are referred to as Information Technology business and strategic alignment. To that end, strategic alignment has emerged as one of the most …


Mobile Application Development For University Library Services (Case Study: Library Of Uin Sunan Ampel Surabaya), Heri Cahyo Bagus, Firza Hardy Nugraha, Ilham M.Said, Yusuf Amrozy Mar 2021

Mobile Application Development For University Library Services (Case Study: Library Of Uin Sunan Ampel Surabaya), Heri Cahyo Bagus, Firza Hardy Nugraha, Ilham M.Said, Yusuf Amrozy

Library Philosophy and Practice (e-journal)

This study was conducted to develop library services at UIN Sunan Ampel Surabaya by developing a system using the Rapid Application Development (RAD) method and the Mobile Library. This is done to complement the website services which can be accessed through catalog.uinsby.ac.id. Many users, especially students, experience restlessness in returning the book because there is no reminder feature for the deadline to return the book. As well as resulting in the number of fines that increase in number for each day. The purpose of this research is to make users more free to use the library services of UIN Sunan …


The Role Of Social Networks In Delay Of University Students Academics In Pakistan, Liaquat Ali Rahoo Mr Jan 2021

The Role Of Social Networks In Delay Of University Students Academics In Pakistan, Liaquat Ali Rahoo Mr

Library Philosophy and Practice (e-journal)

The purpose of the study is to investigate the role of social network in academic delay of University students of Pakistan. The study design was the quantitative and applied descriptive. The population of the study was students of under graduate program of universities. Multistage cluster sampling techniques was used to select the respondents of the study. The size of sample was 375 participants of study. Primary data collection through questionnaire which was adopted in this study, from previous studies of Solomon and Rothblum Academic Procrastination Questionnaire (1984) and Social Networks Questionnaire developed by the authors. Data analyses for required data …


The Effect Innovation Of Information Technology, Product, Work, And Service Toward Development Performance Academic Business Laboratory In Indonesia, Ilham M, Tanti Handriana, Fendy Suhariadi Jan 2021

The Effect Innovation Of Information Technology, Product, Work, And Service Toward Development Performance Academic Business Laboratory In Indonesia, Ilham M, Tanti Handriana, Fendy Suhariadi

Library Philosophy and Practice (e-journal)

This study was conducted to compile a work plan and create an integrated laboratory information system and improve academic services at Uin Sunan Ampel Surabaya based on the implementation of work programs towards a world class university. The purpose of this research activity is to design and implement a system capable of providing work information for each manager of the integration laboratory and maximizing the utilization of the integration laboratory so that the use of the integration laboratory is better and more precise. The results of this research can form an integrated laboratory information system that can optimize the performance …


Effect Of Information Technology Capital: Technology Infrastructure, Database, Software, And Brainware Toward Optimize The Use Of Information Technology (Case Study : Uin Sunan Ampel Of Surabaya), Rismawati Br Sitepu, Ilham M.Said, Tanti Handriana, Praptini Yulianti Jan 2021

Effect Of Information Technology Capital: Technology Infrastructure, Database, Software, And Brainware Toward Optimize The Use Of Information Technology (Case Study : Uin Sunan Ampel Of Surabaya), Rismawati Br Sitepu, Ilham M.Said, Tanti Handriana, Praptini Yulianti

Library Philosophy and Practice (e-journal)

This research was conducted to determine the extent of the influence of technology infrastructure costs, software costs, database costs and brainware costs to increase the information technology budget of the Sunan Ampel State Islamic University in Surabaya and efficient use of the budget. The purpose of this study is to prove that there is a positive and significant influence of technology infrastructure costs, software costs, database costs and brainware costs to increase information technology budgets by using validity and reliability tests and classic tests such as the Normality test, Multicollinearity test, autocorrelation test, Heteroskedasticity test , and Linearity test. This …


A Systematic Literature Review : The Influence Of Information Technology And Organizational Learning On Performance, Merlin Apriliyanti, Ilham M, Dian Ekowati, Tanti Handriana Jan 2021

A Systematic Literature Review : The Influence Of Information Technology And Organizational Learning On Performance, Merlin Apriliyanti, Ilham M, Dian Ekowati, Tanti Handriana

Library Philosophy and Practice (e-journal)

This Study is to discuss about literature review of Information technology enabler is a strategic asset in creating competitive advantage. The contribution of information technology investment to company performance does not appear immediately, but is independent in supporting business activities. The ability and mastery of information technology is not necessarily effective in contributing to company performance. Organizational learning plays a role in mediating the relationship between Information Technology enablers and company performance. This study aims to conduct a systematic literature review of research in the field of Information Technology Enabler and learning organization and performance with data from all international …


Website Creation As A Means Of Fulfilling Muslim Funeral Information Needs Amid Covid-19 Pandemic, Witanti Prihatiningsih, Ninis Agustini Damayani, Asep Suryana, Susie Perbawasari Jan 2021

Website Creation As A Means Of Fulfilling Muslim Funeral Information Needs Amid Covid-19 Pandemic, Witanti Prihatiningsih, Ninis Agustini Damayani, Asep Suryana, Susie Perbawasari

Library Philosophy and Practice (e-journal)

A website can serve as a means of fulfilling information needs on the internet. The need for websites as a source of information increased during the Covid-19 pandemic along with many people doing their activities at home. The Memorial Advisor sees this situation as an opportunity. They created a website to convey information about Muslim funeral products to the public. The purpose of this research is to examine website creation as a means of fulfilling the information needs of the public regarding Muslim funerals amid the Covid-19 Pandemic. This research uses the descriptive qualitative method. This research concludes that Memorial …


Unl Digital Commons: Enhanced Online Distribution For Your Knowledge Capital, Paul Royster, Sue A. Gardner Dec 2020

Unl Digital Commons: Enhanced Online Distribution For Your Knowledge Capital, Paul Royster, Sue A. Gardner

University of Nebraska-Lincoln Libraries: Conference Presentations and Speeches

A service of the UNL Libraries

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We host & distribute: • Journal articles • Book chapters • Technical reports • Patents • Posters • Theses & dissertations • Extension materials • Educational resources • Brochures and news articles • Newsletters

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We can offer •Worldwide distribution • Metrics and analytics • Storage and preservation

Download maps of Europe, Asia, Africa, South America (past 90 days)

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Bibliometric Analysis Of The Literature In The Field Of Information Technology Relatedness, Ilham M, Anis Eliyana, Praptini Yulianti Dec 2020

Bibliometric Analysis Of The Literature In The Field Of Information Technology Relatedness, Ilham M, Anis Eliyana, Praptini Yulianti

Library Philosophy and Practice (e-journal)

This bibliometric describe Information Technology Relateness is defined as the use of information technology infrastructure and information technology management processes betweeWas this submission previously published in a journal? Bepress will automatically create an OpenURL for published articles. Learn more about OpenURLsn business units together. There is not much research on Information Technology Relateness by providing a big picture that is visualized from year to year. This study aims to map research in the field of Information Technology Relateness with data from all international research publications. This study performs a bibliometric method and analyzes research data using the Services Analyze …


The Effect Of Information Technology Audit For E-Health Of Indonesia Using Itil Framework V.3 Domain Service Design, Eva Mufidah, Ilham M, Anis Eliyana, Tanti Handriana, Indrianawati Usman Nov 2020

The Effect Of Information Technology Audit For E-Health Of Indonesia Using Itil Framework V.3 Domain Service Design, Eva Mufidah, Ilham M, Anis Eliyana, Tanti Handriana, Indrianawati Usman

Library Philosophy and Practice (e-journal)

This study explain about E-Health Surabaya is a web-based health service technology application that is used to help people register as patients in hospitals and health centers. Although its function is very useful, there are also people who still do not understand how to use this application, there are also some shortcomings that cause inconvenience in its use. So that research is conducted in which the application uses ITIL V.3 framework with Domain Service Design to conduct an audit of the maturity level of this E-Health Surabaya Web Application. ITIL (Information Technology Infrastructure Technology) is a framework used to manage …


Serena, Inc.: Using Instagram To Build Brand Equity After A Crisis, Frauke Hachtmann Oct 2020

Serena, Inc.: Using Instagram To Build Brand Equity After A Crisis, Frauke Hachtmann

College of Journalism and Mass Communications: Faculty Publications

Serena Williams is one of the most successful athletes of all time. In addition to dominating the professional tennis circuit for decades, she has also built a massive business empire while becoming a first-time mother and wife. During this time of transition, Williams experienced a significant crisis moment during the 2018 US Open. Williams did not publicly acknowledge or apologise for the crisis and instead focused on a new sense of direction after living through the experience, much of which is documented and promoted on her Instagram account. This exploratory case study focuses on Serena Williams’s use of Instagram as …


Arbor Day Foundation Consultation, Frances Munro, Drew Spadaro, Trevor Lockard, Mason Smalley, Leigh Hanson, Demi Van Reeuwijk May 2020

Arbor Day Foundation Consultation, Frances Munro, Drew Spadaro, Trevor Lockard, Mason Smalley, Leigh Hanson, Demi Van Reeuwijk

Honors Theses

Over the past 4 months, our team at the University of Nebraska-Lincoln Business Honors Academy has been working directly with Nebraska’s own, Arbor Day Foundation, or Arbor Day, in hopes of applying our skill sets and mindsets to solve a pressing problem Arbor Day currently faces. We have been tasked with the challenge of identifying creative, scalable, and profitable new business ventures for Arbor Day that will aid the generation of new revenue sources. With these sources of revenue, Arbor Day desires to further inspire people to plant, nurture, and celebrate trees and in turn solve some of the …


When And How Frontline Service Employee Authenticity Influences Purchase Intentions, Lynn Matthews, Meike Eilert, Les Carlson, James W. Gentry Apr 2020

When And How Frontline Service Employee Authenticity Influences Purchase Intentions, Lynn Matthews, Meike Eilert, Les Carlson, James W. Gentry

Department of Marketing: Faculty Publications

In this manuscript, we investigate the central role of perceived frontline service employee (FSE) authenticity and the process by which it impacts purchase intentions, taking into account the represented brand's authenticity. While brand authenticity has previously been shown to enhance consumer outcomes, we find that FSE authenticity is a separate significant predictor of purchase intentions. Further, we find that FSE authenticity enhances purchase intentions by increasing perceived trust and perceived quality. However, this finding only holds for brands that do not emphasize their authenticity, indicating that brand managers should differentially emphasize FSE authenticity based on their brand's positioning. Furthermore, we …


Ethical Purchasing Dissonance: Antecedents And Coping Behaviors, Tim Reilly, Amit Saini, Jenifer Skiba Jan 2020

Ethical Purchasing Dissonance: Antecedents And Coping Behaviors, Tim Reilly, Amit Saini, Jenifer Skiba

Department of Marketing: Faculty Publications

The pressure of oversight and scrutiny in the business-to-business purchasing process has the potential to cause psychological distress in purchasing professionals, giving rise to apprehensions about being ethically inappropriate. Utilizing depth interviews with public sector purchasing professionals in a phenomenological approach, the authors develop the notion of ethical purchasing dissonance to explain the psychological distress. An inductively derived conceptual framework is presented for ethical purchasing dissonance that explores its potential antecedents and consequences; illustrative propositions are presented, and managerial implications are discussed.


Character Content As An On Line Branding Strategy In Indonesia’S Fashion Creative Industri, Sri Dewi Setiawati 1, Asep Suryana 2, Dadang Sugiana 3, Centurion Chandratama Priyatna 4 Sep 2019

Character Content As An On Line Branding Strategy In Indonesia’S Fashion Creative Industri, Sri Dewi Setiawati 1, Asep Suryana 2, Dadang Sugiana 3, Centurion Chandratama Priyatna 4

Library Philosophy and Practice (e-journal)

The basic problems of SME actors are capital and marketing. the internet and social media have become widely used media in conducting marketing communication strategies. The problem is that there are still a few SME actors who can make optimal use of the internet and social media as a marketing communication strategy. most of the SME actors use influencer strategies from public figures at a high cost. This strategy is considered to be less effective, and burdensome to SME actors, who have problems with capital. Some of the SME actors have succeeded in developing marketing communication strategies by optimizing the …


Creative Innovation Online Relationship Marketing Islamic Fashion E-Commerce In Indonesia, Melly Maulin Purwaningwulan, Asep Suryana, Uud Wahyudin, Susanne Dida Jul 2019

Creative Innovation Online Relationship Marketing Islamic Fashion E-Commerce In Indonesia, Melly Maulin Purwaningwulan, Asep Suryana, Uud Wahyudin, Susanne Dida

Library Philosophy and Practice (e-journal)

This research aimed to in-depth analysis and provide solutions about the processes and forms of online relationship marketing e-commerce Islamic fashion. This study used qualitative approach with case study method. Evidence or data for research purposes came from documents, archival records, interviews, direct observation, participant observation, and physical devices. Data validity test conducted through several tests which included credibility, transferability, dependability, and confirmability test. Relationship marketing cannot be purely online, synergies between online and offline activities are needed to be more effective. Community has become the power of relationship marketing for Islamic fashion e-commerce in Indonesia. Programs conducted by community …