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Full-Text Articles in Business
Main Street 2.0: A Guide To Online And Social Media Marketing For Small Business Through The Use Of Online Analytics And Content Marketing Strategies, Peter John Cleary
Main Street 2.0: A Guide To Online And Social Media Marketing For Small Business Through The Use Of Online Analytics And Content Marketing Strategies, Peter John Cleary
Electronic Theses and Dissertations
This project is intended to serve as a guidebook for small businesses interested in developing digital marketing strategies to reach prospective and existing customers online. The guide will serve three main functions. The first is to provide a review of literature on integrated marketing communications, relationship marketing and content marketing to use as a foundation for planning online communications. Business owner interviews will also provide various perspectives to small business online marketing. The second is to provide instruction on evaluating existing website data to gain customer insight in planning communications. The third is a network structure for distributing content through …
Stuck Like Glue: The Formation Of Product Attachments Among Salespeople, Erin Gillespie
Stuck Like Glue: The Formation Of Product Attachments Among Salespeople, Erin Gillespie
Electronic Theses and Dissertations
Determining why salespeople put forth more effort than others is of particular interest to sales researchers. Identifying factors that influence the intensity of effort is an important area of research. This research proposes that salesperson product attachment is a key factor in determining effort levels. Expectancy theory has been frequently used to support the use of quotas in that salespeople engage in behaviors that will be perceived by them as most likely to yield valued rewards. Thus, according to this theory, salespeople will place the most effort on products that are expected to yield the best results in regards to …
The Dilemma: Career Transition Of African American Male Football Players At Division I Institutions, Kellen Jamil Northcutt
The Dilemma: Career Transition Of African American Male Football Players At Division I Institutions, Kellen Jamil Northcutt
Electronic Theses and Dissertations
The purpose of this qualitative phenomenological study was to explore and understand perceptions of African American male football athletes at Division I institutions that also played professional football, regarding their collegiate experiences and transition from athletics to post-playing careers. The study examined issues of race and social interaction, academic preparation, economic status, leadership opportunities, and the transitions from collegiate and professional sports. The participants in this study consisted of six former NFL players who attended college and played collegiately at NCAA predominately white Division I institutions in the Southern Regional Education Board member states in the United States. Using qualitative …
Does Media Choice In Online Annual-Report Addresses Influence Investment Decisions?, Jack Lee Winstead
Does Media Choice In Online Annual-Report Addresses Influence Investment Decisions?, Jack Lee Winstead
Electronic Theses and Dissertations
No abstract provided.