Business Commons^™

A Study Of The Marketing Analysis Concerning Mind The Gap: A Wall-Bed Space Saving Platform, Brenna Johnson

Honors Theses

The purpose of this thesis is to conduct a marketing analysis on the capstone project concerning the product titled Mind the Gap. The thesis will explore the potential industries that could be entered and marketing strategies that would be implemented if the Mind the Gap product was mass produced and either sold online or through brick and mortar locations. Outlined in this research is an analysis of the competitive landscape, potential target markets, situational aspects concerning this product, and the resulting recommended marketing mix. The Mind the Gap is centered around a practical and efficient process which has a goal …

Ensuring Brand Activism In Integrated Marketing Communications Campaigns Resonates With Millennial Consumers, Anna Hermann

Honors Theses

The purpose of this thesis is to determine how consumers, specifically in the millennial generation, perceive brand activism. Additionally, the study will give recommendations to marketing and public relations professionals creating activist-minded marketing campaigns. As brand activism can be incredibly divisive and controversial, this research is essential in order to understand how best to resonate with, instead of alienate, millennial consumers. The aim of the thesis is to answer the following research questions: (1) How do millennial consumers perceive brands that engage in brand activism and (2) How can marketing and public relations professionals ensure brand activism resonates with millennial …

Brand Translation And Country Of Origin Advertising In The Jeans Market In Latin America, Elson Stewart

Honors Theses

As more firms decide to operate globally as a means of survival and growth, they must be prepared to understand the language and culture of their new target markets. This study aims to examine why firms may or may not translate their brand name and use country of origin advertising. Furthermore, this study aims to explain if economic and demographic factors have any effect on whether or not American firms may use certain marketing strategies. Findings in this study suggest that American firms are likely to be more active in Latin American countries with higher GDP PPP per capita, English …

A Comprehensive Business Plan For Launching The New Edtech Company Dais Social Group Llc Dba Daisnotes, Nicholas Neilson-Slabach

Honors Theses

This thesis proposes that an online student-to-student academic social networking platform designed to enhance academic achievement and student satisfaction would be feasible and profitable. Ample evidence exists that student-to-student interaction in university courses increases academic achievement and student satisfaction. Student-to-student interaction is difficult to achieve in large classes common at universities. DaisNotes is a startup company developed to deliver this academic social networking experience.

Part I of this thesis will discuss the results of original empirical research into student attitudes on current studying methods and connection interfaces to explore the problems college students face academically. The marketing research study tests …

‘How Has Art Refocused Consumers’ Attention Within A Visual World Through The Exploration Of Package Design?’, Frances Hackney

Honors Theses

The art of design has refocused the attention of consumers as they have entered into a visually demanding world. While this concept is complex and perplexing, stemming from endless influencing factors, the elements of design can be broken down into areas of focus to dissect the visual world of marketing. A simple way to communicate the influence of design on the consumers is to unveil the answers through the study of art.

In this thesis, the study will turn to the world of art to learn more about consumerism. The goal is to understand how visual images and the ongoing …

Mpower: Thesis Project For Increased Financial Investment, Sustainability, And Growth For The Mpower: Lead Through The Creed Program, Annabella Sills

Honors Theses

MPower is a leadership and diversity conference hosted annually by the UM Student Union for incoming freshmen. I conducted a meeting with University officials including the Dean of students providing concrete evidence for why the University of Mississippi should increase financial investment for the program. Due to the outbreak of COVID-19, our scheduled stakeholder meeting had to be pushed to the fall semester as many departments are unable to collaborate on this project at this time. Therefore, this thesis paper has been adjusted accordingly. My thesis work will be used to collaborate with multiple campus departments to increase the sustainability …