Business Commons^™

A Longitudinal Analysis Of Corporate Social Rresponsibility Reporting By The Largest Hotel Companies In The World, Danuta De Grosbois

TTRA Canada 2021 Conference

No abstract provided.

International Student’S Mobility And Tourism: Relations, Opportunities, And Insights For Canadian University Cities, Maria Teresa Gullace, Tom Griffin

TTRA Canada 2021 Conference

The increase in student enrollment and mobility in Canadian universities every year generates a continuous flow of people that move, study, work, and live in university cities across the country. The presence of international students contributes to the prosperity of Canada, positively impacting its socio-cultural and economic development. The multiplicity of needs and services related to this segment of the urban population also makes their way through to the travel and hospitality sectors. Indeed, students visit and travel in the country, contributing to urban tourism and the local economy. In addition, the uncertainty related to the post-pandemic period and the …

From ‘It’S Not Safe!’ To ‘Saving Tourism’: A Critical Discourse Analysis Of Travel In Canadian News Media During Covid-19, Kelley A. Mcclinchey

TTRA Canada 2021 Conference

No abstract provided.

Becoming A Second Home: The Role Of A Host Destination In The Ism Experience. Case Study: Girona., Karla Romina Quintero, Konstantina Zerva

TTRA Canada 2021 Conference

International student mobility is considered among young travelers an opportunity to acquire a one-of-a-kind experience, making the host destination the perfect scenario where such experiences can take place. Since travelling is strongly associated with students’ mobility, and it is well documented that this concept is related to shaping travelers’ perceptions of self through experiences with other people and places, this case study explores the role of a host destination in the international students’ mobility experience. Thirty-three in-depth semi-structured interviews were performed to international students from different nationalities who have finished a tourism master’s degree program at the University of Girona, …

Is Restaurant Management An Extreme Job? How Restaurant Managers Are Motivated To Work Intense And Excessive Jobs, Rebecca Gordon

TTRA Canada 2021 Conference

No abstract provided.

Exploring Canadians’ Social Media-Based Advocacy To Inform Domestic Travel Recovery, Michael W. Lever, Statia Elliot

TTRA Canada 2021 Conference

No abstract provided.

New Perspectives On Family Tourism: Motivations, Travel Behavior And Experiences Of Single-Parent Families, Blanca Camargo, Luisa Iberri, Raquel Llano, Mariana Lozano

TTRA Canada 2021 Conference

The abstract is attached. Please consider it as a submission for the Refereed academic paper.

Visitors’ Willingness To Pay For Interpretive Services In Alberta Parks, Elizabeth A. Halpenny, Mu He

TTRA Canada 2021 Conference

Interpretive services provided at protected areas can add value to visitors’ experiences. They can also serve as conservation management tool in mitigating negative behaviours and inspiring pro-environmental action through educational and entertaining content and delivery. With shrinking investment in conservation from public coffers, protected area managers are increasingly forced to charge for specific services such as interpretation. While some research has examined visitor’s willingness to pay park fees, far fewer have examined WTP for interpretation. A sample of 730 visitors to four Alberta, Canada World Heritage sites was used to investigate visitors’ willingness to pay for park interpretation services. In-person …

Future Proofing: Changing Tourism Education To Change Business Practices, Maria Della Lucia Ph.D., Frederic Dimanche Ph.D.

TTRA Canada 2021 Conference

Introduction: This paper addresses the TTRA Canada conference sub-theme “Future-Proofing: Learning from Today to Build Back Tomorrow.” The pandemic has accelerated discussion about the socioeconomic and environmental impacts of tourism, social equity, workers’ dignity, as well as the long-term climate crisis. Tourism and the pandemic have led to a series of discussions about whether tourism can indeed be sustainable (e.g., Benjamin et al., 2020). The fact that the tourism industry has been the economic activity that was the most affected by the pandemic feeds this discussion (Della Lucia, Giudici, & Dimanche, 2021) . The sector has shown that it …

One Step Back, Two Steps Forward, One Destination’S Path To Tourism Recovery., Eleanor Anderson

TTRA Canada 2021 Conference

One step back, two steps forward, one destination’s path to tourism recovery.

2021 TTRA Canada Virtual Conference. October 13-15, 2021

Submitted July 21, 2021 Virtual Presentation Length 15 minutes

Keywords: Tourism, Covid-19, Recovery, Destination, Sustainability, Cape Breton

Introduction

Cape Breton Island, on Canada's east coast, has long been lauded by travel media as a tourist destination of choice, including being recently named as the #1 Island in North America by Conde Nast Traveler and the #1 Island in Canada during the 2020 and 2021Travel & Leisure World’s Best Awards.

Cape Breton’s economy is heavily dependent on the employment and revenue …

Text Mining Approach To Explore Dimensions Of National Parks Visitors’ Experience And Satisfaction Using Online Customer Reviews, Alireza Zolfaghari, Hs Chris Choi

TTRA Canada 2021 Conference

Natural parks are gaining global popularity with millions of visits per year. However, studies evaluating park visitors' experiences, satisfaction, and motivations are limited to traditional methods, such as direct observations, spatial analysis using global positioning system (GPS) trackers, interviews, surveys, and focus groups. As an alternative to these conventional methods, user-generated content (UGC) provides available, easily accessible, and consumers' reliable recent experiences with services. This study investigated visitors' reviews of selected Canadian national parks to explore the dimensions of the visitors' quality of experience and the drivers of satisfaction based on online ratings on the Trip Advisor website. The analysis …

Exploring The Effects Of Non-Traditional Narrative Video Ads On Tourism Intentions Among Viewers With And Without Previous Destination Experience., Wayne W. Smith, Esta D. Shah Dr., Robert E. Pitts Dr.

TTRA Canada 2021 Conference

Tourism is a storying and narrative experience that weaves multiple accounts about travel destinations, sites, and people into consumer expectations and perceptions of what is authentic in a travel experience (Chronis 2012a, Moscardo 2010, Bruner 2005). Story-telling narratives use the natural link of human experience often shared with others (Zhong et al. 2017, Mossberg 2008, McCabe and Foster 2006) and have become a helpful communication tool for understanding and promoting tourism (Zhong, Yun, Busser, and Baloglu 2017). Story-telling narration provides a valuable framework in which the destination is portrayed as believable and authentic to potential tourists (Kim and Yuon 2017). …

Tourism-Related Climate Change Perspectives: Social Media Conversations About Canada’S Rocky Mountain National Parks, Farshid Mirzaalian, Elizabeth Halpenny

TTRA Canada 2021 Conference

This study employed quantitative social media big data analysis in conjunction with qualitative analysis of postings to better comprehend online lay discourse of climatic change issues in a nature-based tourism destination, Jasper National Park, Canada. Such mixed methodological approaches to big data enable tourism researchers to not only study unstructured social media big data for future-proofing purposes but to address some methodological concerns often raised about solely using corpus linguistic or thematic analyzes. This study unearthed divergent themes regarding tourists’ perceptions of climate change upon visiting JNP, with the most significant discourses on climate grief, education and interpretation, pro- environmental …