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Articles 1 - 2 of 2
Full-Text Articles in Business
Budweiser In The 2017 Super Bowl: Dialectic Values Advocacy And The Rhetorical Stakeholder, Benjamin P. Windholz
Budweiser In The 2017 Super Bowl: Dialectic Values Advocacy And The Rhetorical Stakeholder, Benjamin P. Windholz
Theses and Dissertations--Communication
Organizational-public relations discourse is changing given the advent of social media, and corporate statements are evaluated under different criteria in the digital age. Grounding Budweiser’s response to controversy over their 2017 Super Bowl advertisement in terms of consumer expectations for corporate social responsibility provides a new perspective for approaching Bostdorff and Vibbert’s (1994) conceptualization of values advocacy. This study recognizes the power of the rhetorical stakeholder, a discursively created public, and demands re-evaluation of the values common to society from a co-creational OPR perspective. Conceptualizing dialectic values advocacy outlines the changing values among contemporary, common stakeholders as well as the …
An External Communication Audit Of The Kentucky Arts Council: An Analysis Of The Publications Distributed By A State Agency, Jess N. Kropczynski
An External Communication Audit Of The Kentucky Arts Council: An Analysis Of The Publications Distributed By A State Agency, Jess N. Kropczynski
MPA/MPP/MPFM Capstone Projects
Problem
The specific objective of the audit is to conduct a formal examination of how the Kentucky Arts Council (KAC) is communicating with target authorizing groups outside of KAC, such as artists, arts administrators, educators, media and legislators.
Research Strategy
The external communication audit is an instrument used to gauge authorizers’ feedback on the publications distributed regularly by the agency. This audit is designed to paint a picture of the current communication patterns, policies, practices, capabilities and needs in order to make informed recommendations for the improvement of communication. The specific research question guiding this audit is: How effective are …