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Factors Associated With Philanthropic Giving And Their Correlation With Donation Amount: A Case Study Of The Indianapolis Zoo 2014 Donor Survey, Ashley N. Marcum
Factors Associated With Philanthropic Giving And Their Correlation With Donation Amount: A Case Study Of The Indianapolis Zoo 2014 Donor Survey, Ashley N. Marcum
MPA/MPP/MPFM Capstone Projects
The Indianapolis Zoo, located in the heart of Indianapolis, is a staple of the community. Celebrating its 50th year anniversary in 2014, the Indianapolis Zoo is known worldwide for both its excellence in animal care and its dedication to local and international conservation efforts. The intent of this paper is to provide the Indianapolis Zoo Institutional Advancement Department with an in depth analysis of its 2014 Donor Survey. Understanding the factors that can affect donor motivation to give philanthropically and the correlation these factors may have with gift amount will help the development team hone their soliciting practices.
It is …