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Full-Text Articles in Business
Political Ideology And Consumer Preferences, Adam Farmer
Political Ideology And Consumer Preferences, Adam Farmer
Theses and Dissertations--Marketing and Supply Chain
Despite continued polarization along political party lines, it remains unclear how differences in political ideology impact the choices consumers make. The results of seven studies indicate that political ideology profoundly influences the way consumers think and behave. Liberals and conservatives are systematically drawn to distinct choice preferences where liberals prefer hedonic, novel, and desirable options, while conservatives prefer utilitarian, status quo, and feasible options. These findings are robust for multiple measures of political ideology across multiple choice sets. Differences in behavior are explained by the amount of deliberation used for a given decision. Liberals deliberate more than conservatives as they …
Evolutionary Motives And Consumer Food Choice In Romantic Relationships, William Robert (Rob) Richerson Iii
Evolutionary Motives And Consumer Food Choice In Romantic Relationships, William Robert (Rob) Richerson Iii
Theses and Dissertations--Marketing and Supply Chain
This research examines the evolutionary eating patterns of consumers when eating with those they are in relationships with, moving beyond eating decisions made in isolation or in the presence of strangers. Across three studies, unique patterns of consumption emerge when males and females are in different stages of romantic relationships. I demonstrate that the evolutionary motives of mate acquisition and mate retention drive eating patterns for relationship partners relative to their gender. I show that females match the eating habits of males at early stages in the relationship but are more independent later in the relationship, while males match eating …
Lean Transformation: Overcoming The Challenges, Managing Performance, And Sustaining Success, David A. Marshall
Lean Transformation: Overcoming The Challenges, Managing Performance, And Sustaining Success, David A. Marshall
Theses and Dissertations--Marketing and Supply Chain
To remain competitive in a global market, many organizations are transforming their operations from traditional management approaches to the lean philosophy. The success of the Toyota Production System in the automotive industry serves as a benchmark that organizations continually seek to emulate in search of similar results. Despite the abundance of lean resources, many organizations struggle to attain successful lean transformation. To facilitate investigation of the failure mechanisms and critical success factors of lean transformation, this dissertation addresses the following research questions: (1) Why do transformations from traditional organizational philosophies to lean fail? (2) What are the critical factors for …