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Full-Text Articles in Business
Digital Marketing: A Deep Dive & Path Forward, Gary Bernstein
Digital Marketing: A Deep Dive & Path Forward, Gary Bernstein
Graduate Student Showcase
My project was a deep dive and a path forward into the Commonwealth Associates, Inc.'s digital marketing presence using the tools, analytics, and current practices acquired from MBA 631. This included critical assessments, key take-aways with recommendations, and also included additional funds for Commonwealth’s 2021 marketing budget.
Writing Consultants At The University Of Dayton: A Collaborative Cross-Training Approach, Heidi Gauder
Writing Consultants At The University Of Dayton: A Collaborative Cross-Training Approach, Heidi Gauder
Books and Book Chapters by University of Dayton Faculty
The creation of a new learning commons at the University of Dayton Roesch Library not only highlighted the research and writing support available to students, but it also led to an entirely new library-led cross-training program for writing center student employees. Prior to the new learning commons, the writing center occupied spaces on the upper floors of the library, and the staff of the two units enjoyed a friendly, albeit distant, relationship for many years. The new learning commons, named the Knowledge Hub, brought the library research team directly together with the writing center, both in terms of proximity and …