Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Business
Digital Marketing: A Deep Dive & Path Forward, Gary Bernstein
Digital Marketing: A Deep Dive & Path Forward, Gary Bernstein
Graduate Student Showcase
My project was a deep dive and a path forward into the Commonwealth Associates, Inc.'s digital marketing presence using the tools, analytics, and current practices acquired from MBA 631. This included critical assessments, key take-aways with recommendations, and also included additional funds for Commonwealth’s 2021 marketing budget.