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Associations, baby boomers, conference attendance, generation x, generations
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An Analysis Of The Motivators And Inhibitors Affecting Association Meeting Attendance For Generation X And Baby Boomers, Jill Fjelstul, Kimberly Severt, Deborah Breiter
An Analysis Of The Motivators And Inhibitors Affecting Association Meeting Attendance For Generation X And Baby Boomers, Jill Fjelstul, Kimberly Severt, Deborah Breiter
Rosen Faculty Scholarship and Creative Works
The objective of the study was to compare the similarities and differences between the inhibitors and motivators of Generation X and Baby Boomers in regard to conference attendance. Specifically, conference attendance motivators and inhibitors were explored and reported. The results will be useful to association managers and conference planners as they design programs for their members to best meet their professional needs.