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Value As A Measure Of Tourism Performance In The Era Of Globalization Conceptual Considerations And Empirical Findings, Robertico Croes
Value As A Measure Of Tourism Performance In The Era Of Globalization Conceptual Considerations And Empirical Findings, Robertico Croes
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In general, both the World Tourism Organization (WTO) and the World Travel and Tourism Council (WTTC) consider the trends of tourist arrivals and receipts as indicators in comparing the performance of destinations and regions. These considerations are based on the annual average percentage change in arrivals and receipts and a comparison that is made across time. This methodology is incomplete, however, particularly in light of the new exigencies of globalization. The study proposes an alternative approach based on the concept of value. Value is founded on the premises of microeconomics, and it provides more reliable and effective information to improve …