Open Access. Powered by Scholars. Published by Universities.®
- Discipline
Articles 1 - 2 of 2
Full-Text Articles in Business
The Image Of Central Florida As A Vacation Destination, Dick Pope Sr. Institute For Tourism Studies
The Image Of Central Florida As A Vacation Destination, Dick Pope Sr. Institute For Tourism Studies
Dick Pope Sr. Institute Publications
No abstract provided.
End Time Ministries International Christian Museum: Religious Theme Park Marketing Study, Dick Pope Sr. Institute For Tourism Studies
End Time Ministries International Christian Museum: Religious Theme Park Marketing Study, Dick Pope Sr. Institute For Tourism Studies
Dick Pope Sr. Institute Publications
Overall, the majority of the survey respondents were interested in visiting a religious theme park or attraction. Approximately two-thirds of the sample expressed interest in visiting a religious theme park in Central Florida upon hearing a brief and general description of the concept. The proportion of respondents interested in visiting the park increased after respondents were told more about what the park would include, that no effort would be made to convert anyone from one religion to another, and that the park would not be involved with any television evangelist. Finally, after learning that the park would be a Christian …