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Full-Text Articles in Business

Applying Artificial Intelligence In The Hotel Industry: Exploring Perspectives Of Employees, Logan O'Hara Dec 2021

Applying Artificial Intelligence In The Hotel Industry: Exploring Perspectives Of Employees, Logan O'Hara

Human Nutrition and Hospitality Management Undergraduate Honors Theses

Robots, Artificial Intelligence, and Service Automation, or RAISA, has become increasingly accessible and affordable for a wider demographic of businesses, including hospitality operations, to implement over the last couple of decades. Especially over the past five years, we’ve seen a significant surge of interest in automating within the service industry and a coupled sense of uneasiness that this technological development would in turn displace the human workers, due to factors such as cost of labor and perceived removal of human error; however, this thesis will posit that automation is most effectively used by augmenting the capabilities of the present workforce. …


Brave New World Reboot: Technology’S Role In Consumer Manipulation And Implications For Privacy And Transparency, Allie Mertensotto May 2021

Brave New World Reboot: Technology’S Role In Consumer Manipulation And Implications For Privacy And Transparency, Allie Mertensotto

Marketing Undergraduate Honors Theses

Most consumers are aware that our data is being obtained and collected through the use of our devices we keep in our homes or even on our person throughout the day. But, it is understated how much data is being collected. Conversations you have with your peers – in a close proximity of a device – are being used to tailor advertising. The advertisements you receive on your devices are uniquely catered to your individual person, due to the fact it consistently uses our data to produce efficient and personal ads. On the flip side, our government is also tapping …


How The Growth Of Technology Has Forced Accounting Firms To Put An Emphasis On Cybersecurity, Holden Halbach May 2021

How The Growth Of Technology Has Forced Accounting Firms To Put An Emphasis On Cybersecurity, Holden Halbach

Accounting Undergraduate Honors Theses

The advancement of technology has brought many changes to accounting firms. Computer applications such as Microsoft Excel have made calculators and physical spreadsheets obsolete. Then with the introduction of cloud computing employees can store, access, and exchange large amounts of data instantaneously from any location. These technological innovations have increased the accuracy and efficiency of firms substantially. However, this growth in technology has shown the importance of putting an emphasis on cybersecurity throughout the accounting industry. The emphasis placed on cybersecurity throughout accounting firms is more prevalent than any other industry. This is primarily because accounting firms not only deal …