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Full-Text Articles in Business
Creating Sustainable Supply Chains: Influencing Sustainable Practices In The Supply Chain, Saif Mir
Creating Sustainable Supply Chains: Influencing Sustainable Practices In The Supply Chain, Saif Mir
Graduate Theses and Dissertations
Organizations worldwide are reporting their commitment to create sustainable supply chains. Ultimately, supply chain professionals are the drivers of change within their respective organizations, so this dissertation examines the role of communication as a tool to persuade supply chain professionals to create sustainable supply chains. The three studies within this dissertation employ different methodologies to examine the role of communication in the development and implementation of sustainability initiatives. The first study, a grounded theory investigation, highlights the network, communication, and structural factors that provide a strong business case for the development of sustainability initiatives. A strong business case influences the …
A Social Marketing Plan For The Children's Safety Center, Morganne Kaylyn Rhodes
A Social Marketing Plan For The Children's Safety Center, Morganne Kaylyn Rhodes
Graduate Theses and Dissertations
The Children’s Safety Center (CSC) is a nonprofit organization in Springdale, Arkansas, that advocates for child abuse victims in Northwest Arkansas. This thesis project includes a social marketing plan that aims to increase the overall awareness of the CSC and its new prevention programs used to decrease the number of child abuse victims in Northwest Arkansas. The social marketing plan also aims to create behavioral changes that increase participation in prevention programs and social media engagement, in addition to volunteers and donors. The plan was developed based on research on effective nonprofit social marketing plans, research on efficient communication efforts …