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Marketing Tips For Small-Scale, Local Honey Bee Keepers In Northwest Arkansas, Samuel L. Goll, Michael P. Popp, Jennie S. Popp, Donald C. Steinkraus

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

The objective of this thesis was to gain market information for beekeepers regarding different honey bee products and to provide information about economic feasibility when produced on a small, local scale. Since cost-of-production information about operating an apiary is widely available, the focus of this work was on gaining marketing knowledge. One of the objectives of the surveys was to develop a better sense of what potential resellers of honey bee products considered locally produced. Another objective was to determine preferences for honey bee product packaging as well as bee pollination services. Using that feedback, a marketing plan for different …