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University of Arkansas, Fayetteville

2017

Sports Management

Articles 1 - 6 of 6

Full-Text Articles in Business

An Analysis Of Scholarship Distribution By Division I Softball Coaches, Donovan James Nelson Dec 2017

An Analysis Of Scholarship Distribution By Division I Softball Coaches, Donovan James Nelson

Graduate Theses and Dissertations

The purpose of this study was to explore fairness factors used by NCAA Division I head softball coaches in scholarship distribution. Research by Hums & Chelladurai introduced Distributive Justice principles to intercollegiate athletics; indicating need was a popular distribution principle. Continued research by Mahony, Hums, & Riemer determined need as a common distribution principle in athletics. Prior to this study, no research has been done to examine distribution principles by NCAA Division I softball coaches based on distributive justice principles. This study used a single scenario of grant-in-aid distribution with six possible decisions coaches make to determine fairness of grant-in-aid …

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Investigating The Impact Of Corporate Social Responsibility On Conative Loyalty In Collegiate Sports, Sunyoong Kim Aug 2017

Investigating The Impact Of Corporate Social Responsibility On Conative Loyalty In Collegiate Sports, Sunyoong Kim

Graduate Theses and Dissertations

Corporate social responsibility (CSR) has been an important topic in business and other disciplines due to its various benefits for both society (e.g., contributing to public health, safety, education, human rights, community well-being, environment) and organizations (e.g., attracting new customers, enhancing sales of products, developing positive brand image or reputation) (Inoue, 2011; Kim, 2015; Kotler & Lee, 2005; Smith & Westerbeek, 2007). Many consumers expect corporate organizations to demonstrate their commitments and contributions to the community (Marin, Ruiz, & Rubio, 2009; Walker & Heere, 2011). Thus, it is important to satisfy their expectations through social activities since consumers are considered …

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Effects Of Upward Football Reclassification On Revenues, Football Attendance, And Enrollment, Charles Bell Aug 2017

Effects Of Upward Football Reclassification On Revenues, Football Attendance, And Enrollment, Charles Bell

Graduate Theses and Dissertations

With an ever increasing chasm between the have and have nots in college athletics, athletic directors and university administrators view reclassification as a way to increase financial standing and gain valuable exposure for their school despite mixed findings by recent studies. The process of reclassification costs schools sizable financial and labor investments detracting from their academic endeavors. The schools at the highest level of collegiate football competition enjoy constant national television exposure for their school resulting in many direct and indirect benefits. A repeated measures ANOVA was utilized to assess the change in athletic department revenues, student enrollment and football …

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An Investigation Of Sport Sponsorship Antecedents And Outcomes Through Levels Of Sponsor Prominence, Benjamin Colin Cork Aug 2017

An Investigation Of Sport Sponsorship Antecedents And Outcomes Through Levels Of Sponsor Prominence, Benjamin Colin Cork

Graduate Theses and Dissertations

Currently, global sport sponsorship is a multi-billion dollar industry that continues to show strong year-to-year growth (IEG, 2016). Additionally, the current body of sport sponsorship literature has reported the effects of salient attitudinal and behavioral constructs on sponsorship effectiveness. For example, previous studies have indicated that the perceived sincerity and attitude toward a sponsor do positively effect a consumer's behavioral intentions toward a sponsor (Speed & Thompson, 2000; Biscaia, Correia, Rosado, Ross, & Maroco, 2013). Therefore, the purpose of this study is to measure consumer attitudes and behavioral intent toward sponsor, through experimental design, when exposed to one of three …

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The Effect Of Floss Bands On Elbow Range Of Motion In Tennis Players, Kenna Hodeaux May 2017

The Effect Of Floss Bands On Elbow Range Of Motion In Tennis Players, Kenna Hodeaux

Graduate Theses and Dissertations

Floss bands have been used to improve ROM, restore joint mechanics, and break down adhesive tissue from previously injured musculature, however, there is limited research available and the few research studies have mixed results on the usefulness of floss bands. The purpose of this study was to investigate the effectiveness of floss bands in increasing elbow range of motion (ROM) in tennis players. Twelve elite tennis players (6 female and 6 male) participated in this randomized crossover design study. Subjects attended two separate sessions. Passive ROM measures were taken with a standard goniometer for elbow flexion and extension and forearm …

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Measuring Racial Competence In Athletic Academic Support Staffs, Aquasia Thornhill May 2017

Measuring Racial Competence In Athletic Academic Support Staffs, Aquasia Thornhill

Graduate Theses and Dissertations

Critical Race Theory, a theoretical framework that has been gaining much recognition in sport literature, is a useful and beneficial tool in discussing race and racism. To better understand the context in which academic support staff appreciate the functionality and significance of race, the present study measures the racial competence of athletic academic support staffs. This research study explores the need to integrate a model such as Critical Race Theory that promotes “racial competency” among academic support staffs working closely with student-athletes of color, and measures Color-Blind Racial Attitudes that may have effects on the types of interactions individuals are …

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