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Full-Text Articles in Business
Does Who We Are Influence What We Say? The Impact Of Organizational Identity On Responses To Ethical Issues, Amy J. Guerber
Does Who We Are Influence What We Say? The Impact Of Organizational Identity On Responses To Ethical Issues, Amy J. Guerber
Graduate Theses and Dissertations
Business organizations frequently face ethical issues which may lead stakeholders to question the competence or integrity of organizational actors. In such cases, the way the organization communicates with its stakeholders can play a critical role in preserving or restoring organizational reputation, financial performance, and trust. Thus, understanding factors that influence organizational communication in the wake of ethical issues is important. Previous research has focused on the impact of situational characteristics on organizational responses and stakeholder reactions to those responses but has not explored the role that organizational characteristics play in shaping firms' responses to ethical issues.
The current study seeks …
The Influence Of Collaboration In The New Product Development Process, Laurel Aynne Cook
The Influence Of Collaboration In The New Product Development Process, Laurel Aynne Cook
Graduate Theses and Dissertations
Consumers expect greater involvement in the product and service offerings of firms. In response, the integration of collaboration in the new product development (NPD) process has become of interest to researchers across disciplines. Collaboration can be viewed as a "looking glass" technique, which fosters an enhanced sense of shared identity by promoting a "we" versus an "us-them" orientation. Drawing from social identity and exchange theories, the central purpose of this dissertation is understanding ways that collaboration influences perceptions during the NPD process to help shape consumers' identity with the firm.
Essay 1 employs a mixed-method approach across three studies to …