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A Comparison Of Internet Marketing Methods Utilized By Higher Education Institutions, Joseph Clayton Mccoy
A Comparison Of Internet Marketing Methods Utilized By Higher Education Institutions, Joseph Clayton Mccoy
Graduate Theses and Dissertations
Use of Internet marketing techniques in higher education to attract prospective students is relatively new. While the research is recent, there are several studies that identify what is most valuable to students seeking information on college web sites. Higher education is now facing increasing competition from for-profit schools and reduced funding from typical sources. This study examines how two different Carnegie classifications use Internet marketing techniques and identifies if there is a difference in how much they use these techniques. Content techniques and search engine optimization (SEO) techniques were examined for 56 higher education institutions in this study. Of the …
The Role Of Leadership In Facilitating The Performance Of Dispersed Teamwork, Jaime Beth Newell
The Role Of Leadership In Facilitating The Performance Of Dispersed Teamwork, Jaime Beth Newell
Graduate Theses and Dissertations
A mature body of research on leadership has investigated the impact of a variety of leadership behaviors and styles on team performance. This corpus of work is built on an assumption that team leaders can motivate, direct, and monitor teams by way of sustained, personal contact with team members. However, this assumption is being challenged by recent advances in information and communication technologies (ICTs). Use of ICTs has altered traditional team-based structures, enabling organizations to employ teams composed of members who are dispersed across geographic boundaries, while severing the direct, personal ties leaders have to team members. Recent reviews of …
Three Essays On Opacity, Corporate Governance, And Credit Ratings, Yiwen Gu
Three Essays On Opacity, Corporate Governance, And Credit Ratings, Yiwen Gu
Graduate Theses and Dissertations
In the first essay, utilizing a more recent and expanded 20-year sample 1991-2010 of dual-rated bonds issued, I confirm Morgan's (2002) finding that banks are relatively more opaque than nonbanks. The likelihood of a rating split is higher, and the magnitude of the rating gap is larger, for banks than nonnbanks. Moreover, rating agency disagreements are more significant for banks with relatively higher loan and trading securities holdings and maintain lower capital, and for banks engaged in mortgage securitization. Importantly, I find that rating agency disagreements reflect market proxies of information uncertainty. Further, opacity makes external financing more costly. Equity …