Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Business
Successful Marketing Strategies For Promoting Event Destinations, Evease Iniece Tucker
Successful Marketing Strategies For Promoting Event Destinations, Evease Iniece Tucker
Graduate Theses and Dissertations
Travel and tourism has been recognized as being an important driver of jobs, growth and economic recovery in the United States. Meetings, events and incentive travel contribute $98.7 billion of the direct spending, $15.0 billion in taxes and 859,000 jobs. As a result, destination marketing organizations (DMOs) in the United States are taking advantage of this impact for growth in their destinations. As a destination marketing organization's main job responsibility is to promote their destination to attract visitors, which requires superior marketing strategies to achieve these goals.
This research investigates the marketing strategies of DMOs in the United States. The …