Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Business
The Retailing Study Project Report: A Series Of Research Studies From The Walton College Of Business, Dinesh K. Gauri
The Retailing Study Project Report: A Series Of Research Studies From The Walton College Of Business, Dinesh K. Gauri
Marketing Faculty Publications and Presentations
The respondents to questions about consumer behavior towards general merchandise and grocery retailers revealed distinct divisions among the three large retailers.
This study is in response to the dynamic and chaotic nature of today's retailing. U.S. retail accounts for 16 percent of U.S. GDP with just a few key retailers contributing most heavily.
Mergers and acquisition continue to change the retail landscape, and with Amazon growth and ecommerce on the rise, it was time to check shopper perceptions toward the three major retailers: Walmart, Amazon and Target,