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University of Arkansas, Fayetteville
Human Nutrition and Hospitality Management Undergraduate Honors Theses
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Artificial Intelligence In The Hotel Industry: The Benefits And Effects On Corporations, Carlie Malone
Artificial Intelligence In The Hotel Industry: The Benefits And Effects On Corporations, Carlie Malone
Human Nutrition and Hospitality Management Undergraduate Honors Theses
This research delves into the benefits and effects of artificial intelligence in the hotel industry. Through a qualitive design, the study shows how the hotel industry since Covid-19 has tried to grow in the technology. The findings were valuable insights from CEO’s, CFO’s, Executives, Directors, and Managers. Nine hotel and technology executives from around the country participated in interviews covering the basic topics of demographics, AI utilized in/on the hotel property, AI and employee experiences, and guest satisfaction with AI.
The challenges stated by the participants were that AI is still in its early stages and being developed. An additional …