Business Commons^™

The Effects Of Strategic Environmental Analysis On Organizational Performance, Enida (Brakaj) Pulaj, Ilira Pulaj

UBT International Conference

Businesses do not operate in a vacuum. They operate in a dynamic, complex and competitive environment. So, the success and failure of many companies depends on several factors and the possibility to analyze them according the information level. The importance and the priorities of factors analysis vary from one situation to another due to the specific nature of the product and service, company and industry. Therefore, the organizational processes have to be based and adapted to the external environment. The main purpose of this paper is to critically examine and rank the effects of external environment factors on organizational performance …