Business Commons^™

Gaining Competitive Advantage In Tourism Marketing: A Text Mining Approach To Hotel Visitors’ Comments In Durrës, Taşkın Dirsehan

UBT International Conference

In recent years, data are exploded and they become more unstructured as a result of increasing web pages, e-mails, social media, photos and video contents. Traditional databases are not enough now to manage such data. However, organizations should manage them to gain competitive advantages; otherwise they will go out of play. As unstructured data are increased now, companies face with ‘big data’ and data mining tools should be applied to transform mass data into information and even into knowledge. There are different data mining techniques providing ‘business intelligence’. One of them is text mining, a powerful tool to analyze texts …