Business Commons^™

Does Reputation Lead To Student Loyalty? The Case Of A Private Higher Education Institution, A State University, And A Local College, Jean Paolo G. Lacap, Jaime V. Cortez

The South East Asian Journal of Management

Research Aims: The current research aims to analyse (1) the direct interrelationships of higher education institutions' (HEIs) reputation, student satisfaction, and student loyalty; (2) the mediating effect of student satisfaction on the relationship between HEI reputation and student loyalty; and (3) the moderating role of HEI type (private HEI [PHEI], state university/college [SUC], local university/college [LUC]) on the links between HEI reputation and student satisfaction, HEI reputation and student loyalty, and student satisfaction and loyalty.

Design/Methodology/Approach: All hypothesised relationships were analysed using partial least squares – structural equation modelling (PLS-SEM).

Research Findings: The results revealed that (1) HEI reputation …

Conceptual Model Of Students Abroad’S Behaviour: Agent-Based Modeling Approach, Tutik Inayati, Utomo Sarjono Putro, Santi Novani, Ilham Fadhil Nurdayat

ASEAN Marketing Journal

Manuscript type: Original Papers Research Aims: To explore the behavioral process of international students on how they can change their decision to remain or return home based on their interactions with other agents during their studies. Design/methodology/approach: This paper uses an agent-based methodology approach to simulate the behavior of students based on their interactions while studying abroad. A combination of four parameters with three different scenarios and 40 repetitions in every scenario are conducted to verify the model; 81 simulations are determined to simulate this model. Research Findings: The number of natives interacting with students is proven as one single …

Pemanfaatan Strategi Omnichannel Marketing Di Perguruan Tinggi, Peny Meliaty Hutabarat, Melisa Bunga Altamira, Erni Adelina

Jurnal Vokasi Indonesia

Technological developments encourage changes in consumer behavior, including corporate interactions. This also affects many educational institutions, especially in higher education levels. The use of multiple channels has been increasing, and it is quite a complex challenge for higher education to provide seamless and optimal journey experiences as needed by their audiences. These developments in technology and consumer behavior drive all higher education institutions to increase their competitive advantages. The omnichannel strategy is an effective way for them to increase the competitive advantage and to reach prospective students through various platforms, with specific and personified messages. In its application, omnichannel marketing …

Pengukuran Servant Leadership Sebagai Alternatif Kepemimpinan Di Institusi Pendidikan Tinggi Pada Masa Perubahan Organisasi, Seger Handoyo

Makara Human Behavior Studies in Asia

Leadership is a critical factor for organizational effectiveness and also has great influence to almost all human life. Higher education has a distinctive characteristics, so it needs a particular leadership. Recently, higher education in Indonesia is actively making organizational change, so higher education’s leaders continually make efforts to accomplish successful and significant change. The purposes of research are to examine how important is virtues of servant leadership and to examine multidimensionality of servant leadership. Result shows that servant leadership is an alternative of leadership to accomplish successful organizational change in higher education. Result also finds that servant leadership is a …

An In-Depth Study Of Assesing The Factors Affecting Higher Education In South-East Asia: A Case Study Of Two Universities, Edward Sek Khin Wong, Teoh Ngee Heng

The South East Asian Journal of Management

The purpose of this study is to determine whether or not selected factors are related to faculty job satisfaction and dissatisfaction at two selected private unversities in South-East Asia. It is an attempt to find out how faculty members feel about their jobs. What pleases them in their work? What are the intrinsic rewards they attain? What brings dissatisfaction or tends to frustrate them? Hence, this study employs the Herzberg Two-Factor theory to determine how selected factors are related to job satisfaction of university faculty members. The conclusions drawn from this study are that the major sources of job satisfaction …