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Strategic Orientation And Absorptive Capacity: The Mediating Role Of Functional Conflict, Md Daud Ismail, Zurina Samsudin, Mohd Salekhan Othman, Roshayati Binti Abdul Hamid
Strategic Orientation And Absorptive Capacity: The Mediating Role Of Functional Conflict, Md Daud Ismail, Zurina Samsudin, Mohd Salekhan Othman, Roshayati Binti Abdul Hamid
The South East Asian Journal of Management
Research Aims: This study investigates the mediating role of functional conflict in explaining the effect of market orientation on the absorptive capacity of small and medium enterprises (SME) exporters in emerging markets.
Design/Methodology/Approach: The data were successfully collected from 124 respondents and tested using structural equation modelling via Smart-PLS.
Research Findings: The results support the notion that responsive market orientation and proactive market orientation positively influence absorptive capacity. In addition, functional conflicts serve as a quasi-mediator in the relationship between responsive market orientation and absorptive capacity.
Theoretical Contribution/Originality: The export competitiveness of SMEs is the output of intangible assets of …
The Mediating Role Of Attitude In The Relationship Between The Extrinsic And Intrinsic Attributes Of Japanese Frozen Foods And Consumers’ Intention To Purchase Them: Evidence From Malaysia, Nor Asiah Omar, Aishath Lahath, Rifelly Dewi Astuti, Nurul Atasha Jamaludin, Syed Shah Alam
The Mediating Role Of Attitude In The Relationship Between The Extrinsic And Intrinsic Attributes Of Japanese Frozen Foods And Consumers’ Intention To Purchase Them: Evidence From Malaysia, Nor Asiah Omar, Aishath Lahath, Rifelly Dewi Astuti, Nurul Atasha Jamaludin, Syed Shah Alam
The South East Asian Journal of Management
Research Aims: To examine the intrinsic and extrinsic factors affecting consumers’ attitudes toward Japanese-made frozen foods and, hence, consumers’ purchasing behaviour.
Design/Methodology/Approach: Consumers who were aware of Japanese-made frozen foods were the sample chosen. Convenience sampling plus a cross-sectional, self-administered online survey questionnaire collected data from 307 participants.
Research Findings: Findings showed that brand reputation, halal label, convenience, and food quality were positively related to attitude towards Japanese frozen food, whereas health consciousness was negatively associated with attitude. Attitudes toward Japanese frozen foods were found to mediate relationships between brand reputation and purchase intention, halal label and purchase …