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Articles 1 - 6 of 6
Full-Text Articles in Business
The Organization Of The Future And The Marketing Function: Marketers' Competencies In The Era Of Information Technology, Mario V. González Fuentes
The Organization Of The Future And The Marketing Function: Marketers' Competencies In The Era Of Information Technology, Mario V. González Fuentes
School of Business Faculty Research
The past two decades—and the technology advancements experienced throughout them—have left marketers with a new context that has provided new business opportunities. This new context has prompted a change in the focus of the marketing function and demanded a shift in marketing imperatives and competencies. This chapter provides a comprehensive review of the technological changes experienced by the marketing function in a company, as documented by both scholars and practitioners. It also provides a thorough discussion of the ongoing academic debate regarding the new set of technical skills that have defined employability in the marketing circles for the past couple …
Runtex: A Community Landmark Run Out Of Business, Emily S. Sparvero, Stacy Warner, Jacob K. Tingle
Runtex: A Community Landmark Run Out Of Business, Emily S. Sparvero, Stacy Warner, Jacob K. Tingle
School of Business Faculty Research
The case follows Paul Carrozza and his journey in building a once highly successful running shoe store in Austin, TX. The case presents newspaper accounts and other publicly available information regarding Carrozza and the store he built and ultimately had to close, RunTex. Specifically, the case offers both undergraduate and graduate students the opportunity to evaluate the repercussions of a business that fails to engage in strategic planning. As a result, this case provides the ideal backdrop for instructors to convey the significance and obligation for future sport managers to understand the importance of strategic management. The case is primarily …
Exploring Nirsa Championship Series Professional Development Opportunities: Understanding Their Perceived Value To The Association, Jacob K. Tingle, Dan Hazlett, April Flint
Exploring Nirsa Championship Series Professional Development Opportunities: Understanding Their Perceived Value To The Association, Jacob K. Tingle, Dan Hazlett, April Flint
School of Business Faculty Research
The NIRSA Championship Series (Series) is a significant component of NIRSA: Leaders in Collegiate Recreation (NIRSA). Demonstrated, in part, by the fact that many campus recreational professionals contend the events directly relate to both their institution and the association’s mission. The purpose of this study was to gain an understanding of how NIRSA professionals perceive the value of volunteer experiences at Series events. The research team conducted semistructured interviews with thirteen campus recreation directors. The participants had a median of 28 years in the profession, (SD = 7.4), and represented all six NIRSA regions. In describing the benefits of …
Internal Control Opinion Shopping And Audit Market Competition, Nathan J. Newton, Julie Persellin, Dechun Wang, Michael S. Wilkins
Internal Control Opinion Shopping And Audit Market Competition, Nathan J. Newton, Julie Persellin, Dechun Wang, Michael S. Wilkins
School of Business Faculty Research
This study examines whether audit clients engage in internal control opinion shopping activities and whether audit market competition appears to facilitate those activities. Regulators have long been concerned about the impact of both audit market competition and opinion shopping on audit quality. We adopt the framework developed in Lennox (2000) to construct a proxy to measure the tendency that clients engage in internal control opinion shopping activities. Our empirical results suggest that clients are successful in shopping for clean internal control opinions. In addition, we find evidence that successful internal control opinion shopping occurs primarily in competitive audit markets. Finally, …
An Exploration Of Organizational Trust In Intercollegiate Athletic Departments, Jacob K. Tingle
An Exploration Of Organizational Trust In Intercollegiate Athletic Departments, Jacob K. Tingle
School of Business Faculty Research
Scholars in in educational leadership, business management, and organizational psychology have thoroughly explored the construct of organizational trust. While trust has attracted some attention from sport management scholars, the research has primarily focused on the individual, rather than organization. This manuscript provides an overview of the organizational trust literature with specific application to the area of intercollegiate athletic departments. Additionally, the Athletic Department Trust Scale (ADTS) is introduced as an instrument to measure organizational trust in the setting. The procedures taken to refine and test the instrument are summarized. Results revealed the ADTS as psychometrically sound. The instrument was used …
An Empirical Examination Of An Agile Contingent Project/Method Fit Model, Diana K. Young, N. L. Beebe, G. Dietrich, C. Z. Liu
An Empirical Examination Of An Agile Contingent Project/Method Fit Model, Diana K. Young, N. L. Beebe, G. Dietrich, C. Z. Liu
School of Business Faculty Research
While research has demonstrated positive productivity and quality gains from using agile software development methods (SDMs), some experts argue that no single SDM suits every project context. We lack empirical evidence about the project contextual factors that influence when one should use these methods. Research suggests several factors to explain agile method appropriateness; however, generalizable empirical evidence supporting these suggestions is weak. To address this need, we used contingency theory and the information processing model to develop the agile contingent project/method fit model. Subsequently, we used the model to analyze the influence of project contextual factors and agile practices on …