Business Commons^™

Services Branding Strategies: Using Corporate Branding To Market Educational Institutions, Joo-Gim Heaney, Michael Heaney

Business Conference Papers

Corporate Branding has been suggested as an appropriate branding strategy for branding services as opposed to service product branding (Dall’Olmo Riley and de Chernatony, 2000). As corporate branding takes into account the perspectives of various stakeholders associated with the organization, this concept then becomes a crucial strategy when branding and marketing educational institutions. This paper provides an important theoretical contribution to services marketing literature by providing conceptual applications of corporate branding to educational institutions.

The paper also examines how different stakeholders including staff, students, admissions officers and other related faculty and parents can be integrated to enhance the branding of …

Early And Often Or Too Late And Not Enough?, Robert Leeson

Business Papers and Journal Articles

Economists at the University of Chicago are famous for an assembly line which consists of commenting “early and often” on each others papers and books:

Thus

a + b + … + y = z

where

a = the first draft

b … y = critical but constructive comments and

z = the final product (intermediate consumption for the rest of the profession).

This book (which claims to be about “How the University of Chicago Assembled” these “thinkers” – although there is very little about the assembling) has adopted a non-Chicago assembly line process apparently consisting of

a + b …

William Thomas Thornton’S Family, Ancestry, And Early Years: Some Findings From Recently Discovered Manuscripts And Letters, Mark Donoghue

Business Papers and Journal Articles

The article discusses information about the family, life, and ancestry of economist William Thomas Thornton found in some of his manuscripts and letters. The importance of the lack of information surrounding Thornton's personal life is explored. The available sources on Thornton's life are described, including the book "Collected Works of John Stuart Mill," which contains letters between Mill and Thornton. The discovery of the Thornton family letters is discussed and the usefulness of these documents to the study of Thornton's life is also examined.

Deforestation In The Philippines: An Economic Assessment Of Government Policy Responses, Luz C. Stenberg, Mahinda Siriwardana

Business Papers and Journal Articles

In the case of a land constraint economy such as the Philippines, the efficient allocation of land to its various uses is essential. This constraint is further intensified by the growing population and increased demand for commercial land. The process of land classification is only the first step in managing land resources. A computable general equilibrium (CGE) model based on ORANI, a multi-sectoral model belonging to the Johansen class of CGE models was employed to ascertain the economy-wide effects of the reduction in forestry production due to conservation efforts. The paper also attempts to show the relative contribution of population …

Devising And Testing An Instrument Designed To Mitigate The Paradox Between The Traditional Disconnected World And The Evolution In Collaborative Ict, Peter Gall

Business Papers and Journal Articles

This paper begins by defining ontology of ICT concepts including virtual organisations, living labs and digital ecosystems in an effort to identify practical answers to the paradox between the traditional disconnected world and collaboratively networked, open, loosely coupled environments. The paper then introduces a framework and case study that devises a new instrument designed to enable organisations in unleashing the power of their ICT infrastructure to take advantage of the values of the globally competitive networks in the 21st Century. The pervasive use of modern infrastructure and collaborative ICT frameworks have the potential to create sustainable multi-organisation, multi-institution, multi-linkage industry …

Evaluating Virtual Organisational Preparedness, Peter Gall, Janice Burn

Business Papers and Journal Articles

As organisations enter an era of information superhighways, expanded electronic commerce, and “virtualness,” executives increasingly realise that in addition to business strategy influencing IT, IT now influences business strategy (Rockart et al., 1996). Hirschheim and Sabherwal (2001) confirmed the validity of previous findings and determined that it is important for organisations to understand the dynamic and emergent nature of business-information systems alignment. Recent perspectives on strategy argue that the basis for achieving competitive advantage, even short term advantage, lies in the configuration of resources that enable value creation through a sustained dynamic and continuous process of adaptation and change (Wheeler, …

Evaluating Organisational Readiness For Virtual Collaboration, Peter Gall, Janice Burn

Business Papers and Journal Articles

This chapter endeavours to clarify some of the concepts related to the virtual organisation and to move away from the definition of a “virtual organisation” as one with few or no tangible assets, existing in virtual space created through information communication technologies (ICT) (Warner & Witzel, 2004). The authors focus on the concept of an organisation, which is “virtually organised,” employing ICT for the majority of its communication, asset management, knowledge management and customer resource management, across a network of customers, suppliers and employees (Venkatraman & Henderson, 1998). The authors consider the concepts of virtual organisations and virtual organising and …

The Campaign To Arrest Ed Shann’S Influence In Western Australia, Gregory C G Moore

Business Conference Papers

Shann towered over the discipline of economics in the state of Western Australia in the first third of the twentieth century. He was the foundation professor in history and economics from 1913 to 1931 and inaugural professor of economics from 1931 to 1934 at the University of Western Australia (UWA); he set the curriculum for the subjects that constituted the economics major that was offered at UWA over this period and ensured that it had a market-driven, policy-oriented and historical flavour; he trained a generation of bright young men and women—such as John La Nauze, Nugget Coombs, Merab Harris, Paul …

A Model For Experiential Learning And Community Engagement In Marketing Research, Maria M. Ryan, Gary Marchioro

Business Conference Papers

This paper outlines a model developed in a partnership between a university business school and a state government education department. The model is based on an environment of experiential learning within a marketing research unit for university students and provides market information for primary and secondary school principals to facilitate the development of their school marketing plans. The paper also discusses the development of expertise in the researching of local educational needs, by a community’s education sector, with a view to establishing long term, mutually beneficial relationships.

Corporate Social Responsbility In Business Courses: How Can Generation Y Learn?, Joo-Gim Heaney, Damian Gleeson

Business Conference Papers

This paper deals with the teaching of Corporate Social Responsibility (CSR) in Business courses to Generation Y Business students in Australian universities. Generation Y students embody particular characteristics that may seem paradoxical, such as placing an increased emphasis on an improved materialistic lifestyle alongside green marketing or climate change issues. Generation Ys also highly value a balanced work-leisure environment but are comfortable with living on high levels of debt and expenses. The question then emerges: what is the most effective method of educating Generation Y Business students about CSR? A three-fold approach is proposed: a foundation of life-long learning about …

What’S In A Legal Framework? Associations Incorporation Legislation, Corporate Governance & Organisational Raison D'Être, David J. Gilchrist

Business Conference Papers

Agenda for presentation:

1. What is governance?

2. The Legislative Framework

3. Associations Captured

4. The Contract Culture