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Full-Text Articles in Business
Challenges Facing Hispanic Entrepreneurs, Stephanie L. Black, Julio Canedo, Kimberly M. Lukaszewski, Dianna L. Stone
Challenges Facing Hispanic Entrepreneurs, Stephanie L. Black, Julio Canedo, Kimberly M. Lukaszewski, Dianna L. Stone
Management Faculty Publications
No abstract provided.
Is Neuromarketing Ethical? Consumers Say Yes. Consumers Say No, Jason Flores, Arne Baruca, Robert Saldivar
Is Neuromarketing Ethical? Consumers Say Yes. Consumers Say No, Jason Flores, Arne Baruca, Robert Saldivar
Marketing Faculty Publications
Advancements in the development of neuroscience have created the capacity for neuroscientific methods to be applied to marketing science and ultimately marketing practice. As a relatively nascent subfield in marketing, neuromarketing applies neuroscientific methods to study consumer reactions to specific marketing related stimuli. This study analyzes the use of neuromarketing by for-profit and non-profit organizations from an ethical perspective based on consumers’ point of view. The implications of consumers’ ethical judgments are also explored. The empirical evidence indicates that consumers perceive the use of neuromarketing-based marketing tactics by for-profit organizations to be unethical, yet the same tactics are considered ethical …