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Supreme Seafoods, Thomas Cooney
Supreme Seafoods, Thomas Cooney
Case studies
Fintan Barrett’s four year old daughter would often turn to him while playing and exclaim “what to do, Daddy?” Indeed, this very question of what to do next had frequently swirled around his own head as he considered the options that were now available to him and his business Supreme Seafoods. Some commentators had described the recent economic crisis as ‘a perfect storm’ and that analogy was particularly apt for someone operating in the fish industry. Although Fintan’s family had worked in the fishing industry for many generations, whether out at sea or processing and selling fish on land, the …
A Study Into Developing Strategies For Internationally Competitive Irish-Owned Consumer Brands, Aidan O'Curry
A Study Into Developing Strategies For Internationally Competitive Irish-Owned Consumer Brands, Aidan O'Curry
Masters
The objectives of this study centre on researching the complexities inherent within the development of Irish owned consumer brands. This is with particular emphasis on the international development of Irish brands and the ways by which International success can be realized. There has been a notable lack of Irish successes in International markets since that achieved by brands such as Guiness, Bailey’s, and Kerrygold. Through examinination of the literature on branding and contextualization of the study considering the Irish business environment, the research aims to explore ways in which indigenous Irish brands can grow and achieve international success. The first …