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Articles 1 - 9 of 9
Full-Text Articles in Business
Managing Digital Media During The Lockdown: The Case Of Sanctuaries In Lazio, Italy, Marc-Marie Mutangala, Lorenzo Cantoni
Managing Digital Media During The Lockdown: The Case Of Sanctuaries In Lazio, Italy, Marc-Marie Mutangala, Lorenzo Cantoni
International Journal of Religious Tourism and Pilgrimage
The period of the first COVID-19 total lockdown in Italy and in the world offered a very interesting context to evaluate the use of Mobile Information and Communication Technologies (MICTs) by Catholic shrines for their pastoral care. This research was carried out through a survey and interviews with leaders (rectors) of sanctuaries of Lazio, the region of Italy where Rome is placed. The sample chosen evaluates which initiatives the rectors of these sanctuaries have undertaken to keep in touch with the faithful and other constituencies during the first pandemic lockdown. As in the case of telework, which allowed working at …
Nunneries And Pâtisseries: Tourists’ Gastronomic Experiences At Sacred Sites, Diolinda Ramírez-Gutiérrez
Nunneries And Pâtisseries: Tourists’ Gastronomic Experiences At Sacred Sites, Diolinda Ramírez-Gutiérrez
International Journal of Religious Tourism and Pilgrimage
This work traces the experiences spontaneously expressed by travellers who stop at convents throughout Spain to admire their cultural heritage and also to taste their typical pastries. The aim of this study is to analyse the dialectical relationship between the sacred and the profane in heritage and its tourism context, through content analysis and the narrative generated in a social network for tourists. The initial hypothesis is based on possible cultural differences in the characterisation of the experience of visiting these sacred spaces where pastries have been consumed and in the existence of a differentiated pattern association between different levels: …
Hajj Pilgrims’ Perceptions Of Trust And Internet Use For (Emergency) Information, Sudha Arlikatti, Hassan A. Taibah, Praveen Maghelal, Simon A. Andrew, Saad A. Alkhurayyif
Hajj Pilgrims’ Perceptions Of Trust And Internet Use For (Emergency) Information, Sudha Arlikatti, Hassan A. Taibah, Praveen Maghelal, Simon A. Andrew, Saad A. Alkhurayyif
International Journal of Religious Tourism and Pilgrimage
This empirical study examines the patterns of internet use during Hajj, with the broader aim of providing suggestions on how organisations can improve risk communication at crowded religious venues using traditional and new media. The research team adopted a convenience sampling strategy to conduct in-person surveys of 348 Hajj pilgrims in the vicinity of the Grand Mosque in Madinah, Saudi Arabia during the October 2013 season. Of these, 150 pilgrims used the internet and their responses were analysed using simple descriptive statistics and binary regression analyses. The findings of this study suggest that Hajj pilgrims prefer accessing the internet through …
An Investigation Of Teenagers’ Advertising Literacy In The Context Of The Brand-Rich Environment Of Social Media, Emma Sweeney
An Investigation Of Teenagers’ Advertising Literacy In The Context Of The Brand-Rich Environment Of Social Media, Emma Sweeney
Doctoral
Teenagers are avid consumers of social media and consequently, constitute attractive target audiences for marketers. On social media, advertising can be integrated into content such as YouTube videos and Instagram posts which means the boundary between commercial content (the advertisement) and non-commercial content (e.g., the video in which the ad appears) becomes increasingly blurred. Therefore, in this context, the consumer must be able to navigate a minefield of overt and covert advertising that is disseminated by a range of sources, including brands and social media influencers. A resulting concern for academics, parents and policy makers alike relates to young people’s …
Impact Of Social Media On Spiritual Tourism In India: An Sem Analysis Of The Critical Factors Impacting On Decision Making, Alpana Agarwal, Komal Kapoor, Sandeep Walia
Impact Of Social Media On Spiritual Tourism In India: An Sem Analysis Of The Critical Factors Impacting On Decision Making, Alpana Agarwal, Komal Kapoor, Sandeep Walia
International Journal of Religious Tourism and Pilgrimage
Over the last two decades, an exponential rise has been observed in the growth of spiritual tourism where travellers are preferring and visiting places of religious inclination seeking to align their body and mind. In the current fast paced life where stress, anxiety, insecurities and depression have become common place, travelling to certain places that provide connection with the almighty or peace to the traveller has become very important. Spiritual tourism in India has always been very highly valued and is active as an industry in a country known as the land of temples and gods. Many globally popular destinations …
The Role Of Communication Technologies In Restructuring Pilgrimage Journeys, Reni Polus, Neil Carr
The Role Of Communication Technologies In Restructuring Pilgrimage Journeys, Reni Polus, Neil Carr
International Journal of Religious Tourism and Pilgrimage
Pilgrimage has evolved alongside the evolution of communication technology. Emergent communication technology is changing how people present themselves and tell others about their experiences, including within the context of pilgrimages. Building upon this recognition, this paper examines how evolving communication technologies have changed pilgrimage using Victor Turner’s concepts of rite of passage and communitas. This conceptual paper recognises that technologies, such as the internet, mobile phones and social media, all influence the three stages of the pilgrimage ritual process: separation, liminality, and reintegration. This paper provides a conceptual clarification of the differences between how the medieval and the 21st Century …
Teenagers’ Moral Advertising Literacy In An Influencer Marketing Context, Emma Sweeney, Margaret-Anne Lawlor, Mairead Brady
Teenagers’ Moral Advertising Literacy In An Influencer Marketing Context, Emma Sweeney, Margaret-Anne Lawlor, Mairead Brady
Articles
Teenagers are avid consumers of social media and also constitute attractive target audiences for influencer marketing (IM). Teenagers can perceive strong, parasocial relationships with influencers, frequently regarding them as being akin to a peer or a friend. Furthermore, influencer endorsements are observed to carry greater credibility and authenticity than traditional forms of advertising. This therefore raises questions about young consumers’ discernment of, and critical evaluation of the overall appropriateness when influencers act as conduits of commercial messages on behalf of brands. This paper reports on a qualitative study of 29 teenagers aged 15–17 years. The aim was to explore the …
From Dreaming To Believing: A Review Of Consumer Engagement Behaviours With Brands’ Social Media Content Across The Holiday Travel Process, Dean Creevey, Etain Kidney, Glenn Mehta
From Dreaming To Believing: A Review Of Consumer Engagement Behaviours With Brands’ Social Media Content Across The Holiday Travel Process, Dean Creevey, Etain Kidney, Glenn Mehta
Articles
This paper reviews social media user engagement behaviours with brands and proposes a new stage within the travel process. Specifically, the pre-trip stage is examined and investigation into a two sub-stage split is proposed; pre-purchase and post-purchase. Dubbed the Believing phase, this paper calls for research into the patterns of engagement behaviour towards hotel brands’ content at this currently under-researched stage. Current social media-focussed research examines influence on purchasing decisions of users, social media usage on-site, and post-trip evaluation. There remains a conceptual gap highlighting the behavioural patterns of users during the period between initial purchase and subsequent departure.
Enter Conference 2014 Closing Address, Patrick Horan
Enter Conference 2014 Closing Address, Patrick Horan
Conference papers
No abstract provided.