Business Commons^™

Reflections On How The Covid-19 Pandemic Can Change Tour Guiding, Luis Miguel Brito, Cristina Carvalho

International Journal of Tour Guiding Research

This short editorial paper reflects on the Tour Guiding industry in 2020 and the impact of COVID-19. The paper suggests that while the pandemic and its associated lockdowns has devastated the tourism industry, it has also encouraged those working in the industry to be more innovative and imaginative in their business practices. While the impact of the virus is acknowledged, it is proposed that 2020 may be a turning point in redefining tourism in general and Tour Guiding in particular.

A Flair To Remember: Innovative Use Of Technology During Covid-19 Focus On Weddings, Carla Rosas, Danielle Lynch, Mj Adekanmbi, Simioluwa Opayemi

Case Studies

Student blog series from MSc in Event Management students at TU Dublin.

In this blog post Carla Rosas, Danielle Lynch, MJ Adekanmbi and Simioluwa Opayemi interview event planner Gabriella Olukoya from luxury events company A Flair to Remember. Gabriella gives vital insight on the current state of the wedding industry and also on how to ‘flip the script’ and use the ‘negatives’ and make them positives to elevate an events company. As a current ‘Regional Finalist’ for Wedding Planner of the Year, Gabby is a prime example of ‘Creating Success’ during COVID-19 by adding and implementing technology into their events …

Frog Prince Weddings: Using Innovation And Technology During Covid-19, Aisling Yeomans, Ciara Croke, Ellen Foley, Maire Mohally

Case Studies

Student blog series from MSc in Event Management students at TU Dublin . In this blog post Aisling Yeomans, Ciara Croke, Ellen Foley and Marie Mohally interview Daniel P. Attard, senior wedding and event planner at Frog Prince. Daniel discusses the ways Frog Prince has used technology for internal communication while working remotely and externally to manage client relationships.

Religious Tourism Product Bundling An Innovative Approach To Destination Marketing And Visitor Experience Management: The Case Of Early Christian Sites In The East Of Ireland, Vreny Enongene, Kevin Griffin

Conference papers

Innovation has emerged as a re-occurring theme for the sustainability and competitiveness of the tourism and hospitality industry, and for faith-based tourism, the many and on-going changes within the demographics and purchasing behavior of the religious market in the past 10-20 years (Leisure Travel Group, 2013) calls for innovative approaches to enhancing the visitor experience, and attracting visitors. As Manson suggests, either you ‘innovate or die’. In so doing, Ireland is determined to foster an innovation culture for the sustainability of the tourism industry (Failte Ireland, 2009) based on the vision that the tourism industry is expected to continually play …